Nabisco Ritz Consumer Insights

Who buys Nabisco Ritz?

A Nabisco Ritz consumer is generally median income, African American, and older age. Nabisco Ritz consumers are more likely to purchase Nabisco Ritz during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Cheez-It also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Ritz Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.3%
Total Basket $ (median)
$63.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Ritz Consumer Demographics

demographic
index
Female
101
Male
94
<24
91
25-34
90
35-44
102
45-54
106
55-64
109
65+
107
African American
126
Asian
77
Caucasian
101
Hispanic
103
demographic
index
Has Kids
105
No Kids
90
- $20k
99
$20k-40k
100
$40k-60k
100
$60k-80k
102
$80k-100k
101
$100k-125k
99
$125k +
98
No College
104
College
100
Adv. Degree
97

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Nabisco Ritz Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 4.9x
Nabisco Triscuit 4.5x
Cheez-It 3.7x
Nabisco Chips Ahoy! 3.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
473

Where is Nabisco Ritz Purchased?

channels
index
Beauty
54
Club
47
Dollar
63
Drug
28
Food
151
Gas & Convenience
22
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Mini Wheat 1.2x
Chex Mix 1.2x

How Did They Pay?

method
index
Cash
107
Credit
95
Debit
97
Food Stamps
143

When is Nabisco Ritz Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.6%
Wed
12.8%
Thu
11.7%
Fri
14.7%
Sat
17.1%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
34.1%
Evening
26.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Ritz consumers purchase?

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Why do Nabisco Ritz consumers try new brands?

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Where do Nabisco Ritz consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Ritz Target Market

Arrow and target

Who actually buys Nabisco Ritz? Do these consumers match the intended target market of Nabisco Ritz?

Thought bubble

What motivates the target market to purchase Nabisco Ritz?

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What other target market should Nabisco Ritz look at?

venn diagram

Which other brands have a similar target market?

About Our Nabisco Ritz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.