Nabisco Ritz Consumer Insights

Who buys Nabisco Ritz?

A Nabisco Ritz consumer is generally median income, African American, and older age. Nabisco Ritz consumers are more likely to purchase Nabisco Ritz during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Cheez-It also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Ritz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.3%
Total Basket $ (median)
$63.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Ritz Consumer Demographics

demographic
index
Female
101
Male
94
<24
91
25-34
90
35-44
102
45-54
106
55-64
109
65+
107
African American
126
Asian
77
Caucasian
101
Hispanic
103
demographic
index
Has Kids
105
No Kids
90
- $20k
99
$20k-40k
100
$40k-60k
100
$60k-80k
102
$80k-100k
101
$100k-125k
99
$125k +
98
No College
104
College
100
Adv. Degree
97

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Nabisco Ritz Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 4.9x
Nabisco Triscuit 4.5x
Cheez-It 3.7x
Nabisco Chips Ahoy! 3.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
473

Where is Nabisco Ritz Purchased?

channels
index
Beauty
54
Club
47
Dollar
63
Drug
28
Food
151
Gas & Convenience
22
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Mini Wheat 1.2x
Chex Mix 1.2x

How Did They Pay?

method
index
Cash
107
Credit
95
Debit
97
Food Stamps
143

When is Nabisco Ritz Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.6%
Wed
12.8%
Thu
11.7%
Fri
14.7%
Sat
17.1%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
34.1%
Evening
26.7%
Late
6.3%

About Our Nabisco Ritz Consumer Insights

How do we know who buys Nabisco Ritz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Ritz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.