Nabisco Ritz Bits Consumer Insights

Who buys Nabisco Ritz Bits? Nabisco Ritz Bits consumers are generally very low income, African American, and young adult age. Nabisco Ritz Bits consumers are more likely to purchase Nabisco Ritz Bits during larger pantry stocking trips. Brands such as Nabisco Ritz, Nabisco, and Cheez-It also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Ritz Bits Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.62

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  • Behavioral data
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  • Recent demographic data

Nabisco Ritz Bits Consumer Demographics

demographic
index
Female
101
Male
86
<24
101
25-34
106
35-44
105
45-54
97
55-64
80
65+
56
African American
106
Asian
98
Caucasian
100
Hispanic
97
demographic
index
Has Kids
111
No Kids
75
- $20k
108
$20k-40k
102
$40k-60k
103
$60k-80k
93
$80k-100k
101
$100k-125k
100
$125k +
97
No College
94
College
102
Adv. Degree
97

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Nabisco Ritz Bits Basket Affinity & Size

brand
basket affinity
Nabisco Ritz 10.1x
Nabisco 6.6x
Cheez-It 6.2x
Nabisco Triscuit 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
420

Where is Nabisco Ritz Bits Purchased?

channels
index
Beauty
3
Club
83
Dollar
192
Drug
39
Food
143
Gas & Convenience
69
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Yoplait Go-Gurt 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
105
Credit
101
Debit
92
Food Stamps
145

When is Nabisco Ritz Bits Purchased?

day of week
Sun
18.6%
Mon
14.5%
Tue
12.1%
Wed
13.1%
Thu
12.0%
Fri
14.4%
Sat
15.3%
time of day
Morning
17.2%
Noon
17.6%
Afternoon
32.5%
Evening
26.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Ritz Bits consumers purchase?

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Why do Nabisco Ritz Bits consumers try new brands?

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Where do Nabisco Ritz Bits consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Ritz Bits Target Market

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Who actually buys Nabisco Ritz Bits? Do these consumers match the intended target market of Nabisco Ritz Bits?

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What motivates the target market to purchase Nabisco Ritz Bits?

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What other target market should Nabisco Ritz Bits look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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