Nabisco Ritz Bits Consumer Insights

Who buys Nabisco Ritz Bits?

A Nabisco Ritz Bits consumer is generally very low income, African American, and young adult age. Nabisco Ritz Bits consumers are more likely to purchase Nabisco Ritz Bits during larger pantry stocking trips. Brands such as Nabisco Ritz, Nabisco, and Cheez-It also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Ritz Bits Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Ritz Bits Consumer Demographics

demographic
index
Female
101
Male
86
<24
101
25-34
106
35-44
105
45-54
97
55-64
80
65+
56
African American
106
Asian
98
Caucasian
100
Hispanic
97
demographic
index
Has Kids
111
No Kids
75
- $20k
108
$20k-40k
102
$40k-60k
103
$60k-80k
93
$80k-100k
101
$100k-125k
100
$125k +
97
No College
94
College
102
Adv. Degree
97

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Nabisco Ritz Bits Basket Affinity & Size

brand
basket affinity
Nabisco Ritz 10.1x
Nabisco 6.6x
Cheez-It 6.2x
Nabisco Triscuit 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
420

Where is Nabisco Ritz Bits Purchased?

channels
index
Beauty
3
Club
83
Dollar
192
Drug
39
Food
143
Gas & Convenience
69
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Yoplait Go-Gurt 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
105
Credit
101
Debit
92
Food Stamps
145

When is Nabisco Ritz Bits Purchased?

day of week
Sun
18.6%
Mon
14.5%
Tue
12.1%
Wed
13.1%
Thu
12.0%
Fri
14.4%
Sat
15.3%
time of day
Morning
17.2%
Noon
17.6%
Afternoon
32.5%
Evening
26.3%
Late
6.4%

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Find Answers to Questions

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Which brands do Nabisco Ritz Bits consumers switch to?

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Why do consumers stop buying Nabisco Ritz Bits products?

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Which retailers do Nabisco Ritz Bits shoppers prefer to shop at?

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What motivates consumers to try Nabisco Ritz Bits products?

Research the Nabisco Ritz Bits Target Market

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Who actually buys Nabisco Ritz Bits? Do these consumers match the intended target market of Nabisco Ritz Bits?

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What motivates the target market to buy Nabisco Ritz Bits?

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What other target market should Nabisco Ritz Bits look at?

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Which other brands have a similar target market?

About Our Nabisco Ritz Bits Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.