Nabisco Ritz Chips Consumer Insights

Who buys Nabisco Ritz Chips?

A Nabisco Ritz Chips consumer is generally slightly higher income, Caucasian, and senior age. Nabisco Ritz Chips consumers are more likely to purchase Nabisco Ritz Chips during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Ritz, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Ritz Chips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.8%
Total Basket $ (median)
$59.48

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Ritz Chips Consumer Demographics

demographic
index
Female
101
Male
90
<24
115
25-34
93
35-44
98
45-54
106
55-64
104
65+
119
African American
75
Asian
97
Caucasian
107
Hispanic
58
demographic
index
Has Kids
100
No Kids
101
- $20k
87
$20k-40k
99
$40k-60k
103
$60k-80k
107
$80k-100k
108
$100k-125k
101
$125k +
84
No College
96
College
104
Adv. Degree
88

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Nabisco Ritz Chips Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 9.1x
Nabisco Ritz 6.5x
Lean Cuisine 3.8x
Totino's Pizza Rolls 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
451

Where is Nabisco Ritz Chips Purchased?

channels
index
Club
22
Dollar
210
Drug
20
Food
147
Gas & Convenience
10
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Cinnamon Toast Crunch 1.4x
Chex Mix 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
115
Credit
91
Debit
98
Food Stamps
134

When is Nabisco Ritz Chips Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.3%
Wed
12.5%
Thu
12.0%
Fri
15.9%
Sat
17.3%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
34.5%
Evening
27.9%
Late
6.9%

About Our Nabisco Ritz Chips Consumer Insights

How do we know who buys Nabisco Ritz Chips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Ritz Chips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.