Nabisco Ritz Crackerfuls Consumer Insights

Who buys Nabisco Ritz Crackerfuls?

A Nabisco Ritz Crackerfuls consumer is generally very low income, Caucasian, and lower middle age. Nabisco Ritz Crackerfuls consumers are more likely to purchase Nabisco Ritz Crackerfuls during larger pantry stocking trips. Brands such as Nabisco Ritz, Bertolli, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Ritz Crackerfuls Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.7%
Total Basket $ (median)
$58.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Ritz Crackerfuls Consumer Demographics

demographic
index
Female
101
Male
88
<24
88
25-34
102
35-44
105
45-54
95
55-64
94
65+
76
African American
96
Asian
97
Caucasian
105
Hispanic
68
demographic
index
Has Kids
104
No Kids
90
- $20k
120
$20k-40k
103
$40k-60k
111
$60k-80k
97
$80k-100k
93
$100k-125k
101
$125k +
77
No College
113
College
99
Adv. Degree
90

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Nabisco Ritz Crackerfuls Basket Affinity & Size

brand
basket affinity
Nabisco Ritz 10.1x
Bertolli 5.3x
Dannon Danimals 5.0x
Kelloggs Special K 4.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
447

Where is Nabisco Ritz Crackerfuls Purchased?

channels
index
Club
12
Dollar
41
Drug
12
Food
84
Gas & Convenience
2
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Skippy 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
95
Credit
92
Debit
100
Food Stamps
185

When is Nabisco Ritz Crackerfuls Purchased?

day of week
Sun
16.1%
Mon
13.8%
Tue
10.8%
Wed
12.1%
Thu
13.0%
Fri
16.9%
Sat
17.3%
time of day
Morning
15.6%
Noon
17.6%
Afternoon
31.8%
Evening
26.8%
Late
8.2%

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Find Answers to Questions

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Research the Nabisco Ritz Crackerfuls Target Market

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About Our Nabisco Ritz Crackerfuls Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.