Nabisco Ritz Fresh Stacks Consumer Insights

Who buys Nabisco Ritz Fresh Stacks? A Nabisco Ritz Fresh Stacks consumer is generally very high income, Asian, and lower middle age. Nabisco Ritz Fresh Stacks consumers are more likely to purchase Nabisco Ritz Fresh Stacks during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Skippy, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Ritz Fresh Stacks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.05
% of Basket $ (median)
5.3%
Total Basket $ (median)
$134.13

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Nabisco Ritz Fresh Stacks Consumer Demographics

demographic
index
Female
99
Male
107
<24
69
25-34
96
35-44
107
45-54
96
55-64
101
65+
105
African American
127
Asian
169
Caucasian
88
Hispanic
130
demographic
index
Has Kids
109
No Kids
80
- $20k
92
$20k-40k
84
$40k-60k
97
$60k-80k
100
$80k-100k
108
$100k-125k
104
$125k +
120
No College
82
College
102
Adv. Degree
111

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Nabisco Ritz Fresh Stacks Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 7.5x
Skippy 6.7x
Dixie 6.0x
Dannon Danimals 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
390

Where is Nabisco Ritz Fresh Stacks Purchased?

channels
index
Club
666
Dollar
4
Drug
0
Food
89
Gas & Convenience
5
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
King's Hawaiian 1.4x
Snyders Of Hanover 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
62
Credit
96
Debit
122
Food Stamps
135

When is Nabisco Ritz Fresh Stacks Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.4%
Wed
12.4%
Thu
11.7%
Fri
14.8%
Sat
18.3%
time of day
Morning
11.8%
Noon
22.9%
Afternoon
38.0%
Evening
24.9%
Late
2.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Ritz Fresh Stacks consumers purchase?

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Why do Nabisco Ritz Fresh Stacks consumers try new brands?

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Where do Nabisco Ritz Fresh Stacks consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Ritz Fresh Stacks Target Market

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Who actually buys Nabisco Ritz Fresh Stacks? Do these consumers match the intended target market of Nabisco Ritz Fresh Stacks?

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What motivates the target market to purchase Nabisco Ritz Fresh Stacks?

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What other target market should Nabisco Ritz Fresh Stacks look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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