Nabisco Ritz Fresh Stacks Consumer Insights

Who buys Nabisco Ritz Fresh Stacks?

A Nabisco Ritz Fresh Stacks consumer is generally very high income, Asian, and lower middle age. Nabisco Ritz Fresh Stacks consumers are more likely to purchase Nabisco Ritz Fresh Stacks during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Skippy, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Ritz Fresh Stacks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.05
% of Basket $ (median)
5.3%
Total Basket $ (median)
$134.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Ritz Fresh Stacks Consumer Demographics

demographic
index
Female
99
Male
107
<24
69
25-34
96
35-44
107
45-54
96
55-64
101
65+
105
African American
127
Asian
169
Caucasian
88
Hispanic
130
demographic
index
Has Kids
109
No Kids
80
- $20k
92
$20k-40k
84
$40k-60k
97
$60k-80k
100
$80k-100k
108
$100k-125k
104
$125k +
120
No College
82
College
102
Adv. Degree
111

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Nabisco Ritz Fresh Stacks Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 7.5x
Skippy 6.7x
Dixie 6.0x
Dannon Danimals 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
390

Where is Nabisco Ritz Fresh Stacks Purchased?

channels
index
Club
666
Dollar
4
Drug
0
Food
89
Gas & Convenience
5
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
King's Hawaiian 1.4x
Snyders Of Hanover 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
62
Credit
96
Debit
122
Food Stamps
135

When is Nabisco Ritz Fresh Stacks Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.4%
Wed
12.4%
Thu
11.7%
Fri
14.8%
Sat
18.3%
time of day
Morning
11.8%
Noon
22.9%
Afternoon
38.0%
Evening
24.9%
Late
2.4%

Get More Nabisco Ritz Fresh Stacks Data

Contact us for the latest Nabisco Ritz Fresh Stacks consumer demographic and purchase data.

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Find Answers to Questions

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Research the Nabisco Ritz Fresh Stacks Target Market

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Who actually buys Nabisco Ritz Fresh Stacks? Do these consumers match the intended target market of Nabisco Ritz Fresh Stacks?

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What other target market should Nabisco Ritz Fresh Stacks look at?

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About Our Nabisco Ritz Fresh Stacks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.