Nabisco Toasted Chips Consumer Insights

Who buys Nabisco Toasted Chips?

A Nabisco Toasted Chips consumer is generally very low income, Hispanic, and senior age. Nabisco Toasted Chips consumers are more likely to purchase Nabisco Toasted Chips during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Boars Head, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Toasted Chips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
7.6%
Total Basket $ (median)
$48.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Toasted Chips Consumer Demographics

demographic
index
Female
103
Male
72
<24
100
25-34
96
35-44
94
45-54
105
55-64
116
65+
146
African American
110
Asian
45
Caucasian
100
Hispanic
164
demographic
index
Has Kids
93
No Kids
116
- $20k
132
$20k-40k
112
$40k-60k
111
$60k-80k
100
$80k-100k
87
$100k-125k
92
$125k +
68
No College
101
College
102
Adv. Degree
87

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Nabisco Toasted Chips Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 16.3x
Boars Head 15.2x
Arnold 11.3x
Sabra 9.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
456

Where is Nabisco Toasted Chips Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.7x
Sunny Meadow 2.5x
Arnold 1.9x
Natures Own 1.9x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
93
Food Stamps
145

When is Nabisco Toasted Chips Purchased?

day of week
Sun
18.9%
Mon
13.0%
Tue
11.2%
Wed
13.9%
Thu
12.6%
Fri
15.6%
Sat
14.8%
time of day
Morning
12.2%
Noon
17.2%
Afternoon
33.2%
Evening
32.0%
Late
5.3%

About Our Nabisco Toasted Chips Consumer Insights

How do we know who buys Nabisco Toasted Chips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Toasted Chips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.