Nabisco Toasted Chips Consumer Insights

Who buys Nabisco Toasted Chips?

A Nabisco Toasted Chips consumer is generally very low income, Hispanic, and senior age. Nabisco Toasted Chips consumers are more likely to purchase Nabisco Toasted Chips during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Boars Head, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Toasted Chips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
7.6%
Total Basket $ (median)
$48.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Toasted Chips Consumer Demographics

demographic
index
Female
103
Male
72
<24
100
25-34
96
35-44
94
45-54
105
55-64
116
65+
146
African American
110
Asian
45
Caucasian
100
Hispanic
164
demographic
index
Has Kids
93
No Kids
116
- $20k
132
$20k-40k
112
$40k-60k
111
$60k-80k
100
$80k-100k
87
$100k-125k
92
$125k +
68
No College
101
College
102
Adv. Degree
87

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Nabisco Toasted Chips Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 16.3x
Boars Head 15.2x
Arnold 11.3x
Sabra 9.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
456

Where is Nabisco Toasted Chips Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.7x
Sunny Meadow 2.5x
Arnold 1.9x
Natures Own 1.9x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
93
Food Stamps
145

When is Nabisco Toasted Chips Purchased?

day of week
Sun
18.9%
Mon
13.0%
Tue
11.2%
Wed
13.9%
Thu
12.6%
Fri
15.6%
Sat
14.8%
time of day
Morning
12.2%
Noon
17.2%
Afternoon
33.2%
Evening
32.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Toasted Chips consumers purchase?

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Why do Nabisco Toasted Chips consumers try new brands?

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Where do Nabisco Toasted Chips consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Toasted Chips Target Market

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Who actually buys Nabisco Toasted Chips? Do these consumers match the intended target market of Nabisco Toasted Chips?

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What motivates the target market to purchase Nabisco Toasted Chips?

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What other target market should Nabisco Toasted Chips look at?

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Which other brands have a similar target market?

About Our Nabisco Toasted Chips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.