Nabisco Triple Double Oreo Consumer Insights

Who buys Nabisco Triple Double Oreo?

A Nabisco Triple Double Oreo consumer is generally very low income, African American, and lower middle age. Nabisco Triple Double Oreo consumers are more likely to purchase Nabisco Triple Double Oreo during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco Chips Ahoy!, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Triple Double Oreo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Triple Double Oreo Consumer Demographics

demographic
index
Female
100
Male
97
<24
88
25-34
89
35-44
112
45-54
108
55-64
66
65+
73
African American
111
Asian
89
Caucasian
102
Hispanic
86
demographic
index
Has Kids
111
No Kids
75
- $20k
136
$20k-40k
107
$40k-60k
114
$60k-80k
88
$80k-100k
85
$100k-125k
88
$125k +
91
No College
115
College
99
Adv. Degree
85

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Nabisco Triple Double Oreo Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 18.8x
Nabisco Chips Ahoy! 6.6x
Twizzlers 5.9x
Capri Sun 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
380

Where is Nabisco Triple Double Oreo Purchased?

channels
index
Club
6
Dollar
635
Drug
63
Food
112
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Marlboro Gold Pack 1.7x
Diet Dr Pepper 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
120
Credit
101
Debit
83
Food Stamps
163

When is Nabisco Triple Double Oreo Purchased?

day of week
Sun
16.0%
Mon
14.7%
Tue
13.0%
Wed
12.3%
Thu
11.5%
Fri
14.2%
Sat
18.3%
time of day
Morning
15.5%
Noon
13.7%
Afternoon
30.8%
Evening
31.5%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Triple Double Oreo consumers purchase?

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Why do Nabisco Triple Double Oreo consumers try new brands?

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Where do Nabisco Triple Double Oreo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Triple Double Oreo Target Market

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Who actually buys Nabisco Triple Double Oreo? Do these consumers match the intended target market of Nabisco Triple Double Oreo?

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What motivates the target market to purchase Nabisco Triple Double Oreo?

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What other target market should Nabisco Triple Double Oreo look at?

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Which other brands have a similar target market?

About Our Nabisco Triple Double Oreo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.