Nabisco Triple Double Oreo Consumer Insights

Who buys Nabisco Triple Double Oreo?

A Nabisco Triple Double Oreo consumer is generally very low income, African American, and lower middle age. Nabisco Triple Double Oreo consumers are more likely to purchase Nabisco Triple Double Oreo during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco Chips Ahoy!, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Triple Double Oreo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Triple Double Oreo Consumer Demographics

demographic
index
Female
100
Male
97
<24
88
25-34
89
35-44
112
45-54
108
55-64
66
65+
73
African American
111
Asian
89
Caucasian
102
Hispanic
86
demographic
index
Has Kids
111
No Kids
75
- $20k
136
$20k-40k
107
$40k-60k
114
$60k-80k
88
$80k-100k
85
$100k-125k
88
$125k +
91
No College
115
College
99
Adv. Degree
85

Understand Nabisco Triple Double Oreo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nabisco Triple Double Oreo Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 18.8x
Nabisco Chips Ahoy! 6.6x
Twizzlers 5.9x
Capri Sun 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
380

Where is Nabisco Triple Double Oreo Purchased?

channels
index
Club
6
Dollar
635
Drug
63
Food
112
Gas & Convenience
4
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Marlboro Gold Pack 1.7x
Diet Dr Pepper 1.6x
Utz 1.6x

How Did They Pay?

method
index
Cash
120
Credit
101
Debit
83
Food Stamps
163

When is Nabisco Triple Double Oreo Purchased?

day of week
Sun
16.0%
Mon
14.7%
Tue
13.0%
Wed
12.3%
Thu
11.5%
Fri
14.2%
Sat
18.3%
time of day
Morning
15.5%
Noon
13.7%
Afternoon
30.8%
Evening
31.5%
Late
8.5%

About Our Nabisco Triple Double Oreo Consumer Insights

How do we know who buys Nabisco Triple Double Oreo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Triple Double Oreo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.