Nabisco Triscuit Consumer Insights

Who buys Nabisco Triscuit?

A Nabisco Triscuit consumer is generally very high income, Caucasian, and senior age. Nabisco Triscuit consumers are more likely to purchase Nabisco Triscuit during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Triscuit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.3%
Total Basket $ (median)
$64.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Triscuit Consumer Demographics

demographic
index
Female
100
Male
100
<24
80
25-34
82
35-44
100
45-54
116
55-64
113
65+
140
African American
37
Asian
62
Caucasian
115
Hispanic
44
demographic
index
Has Kids
92
No Kids
118
- $20k
67
$20k-40k
82
$40k-60k
89
$60k-80k
100
$80k-100k
113
$100k-125k
120
$125k +
129
No College
69
College
101
Adv. Degree
130

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Nabisco Triscuit Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 18.5x
Nabisco 6.4x
Sabra 4.9x
Nabisco Ritz 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
480

Where is Nabisco Triscuit Purchased?

channels
index
Club
12
Dollar
10
Drug
30
Food
184
Gas & Convenience
10
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Wheat Thins 1.5x
Sabra 1.4x
Lean Cuisine 1.3x
Dannon Oikos 1.3x

How Did They Pay?

method
index
Cash
97
Credit
113
Debit
94
Food Stamps
68

When is Nabisco Triscuit Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.4%
Wed
11.8%
Thu
11.5%
Fri
15.3%
Sat
17.7%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
34.8%
Evening
26.8%
Late
6.3%

Get More Nabisco Triscuit Data

Contact us for the latest Nabisco Triscuit consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Triscuit consumers switch to?

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Why do consumers stop buying Nabisco Triscuit products?

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Which retailers do Nabisco Triscuit shoppers prefer to shop at?

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What motivates consumers to try Nabisco Triscuit products?

Research the Nabisco Triscuit Target Market

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Who actually buys Nabisco Triscuit? Do these consumers match the intended target market of Nabisco Triscuit?

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What motivates the target market to buy Nabisco Triscuit?

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What other target market should Nabisco Triscuit look at?

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Which other brands have a similar target market?

About Our Nabisco Triscuit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.