Nabisco Triscuit Thin Crisps Consumer Insights

Who buys Nabisco Triscuit Thin Crisps?

A Nabisco Triscuit Thin Crisps consumer is generally very high income, Caucasian, and senior age. Nabisco Triscuit Thin Crisps consumers are more likely to purchase Nabisco Triscuit Thin Crisps during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Triscuit Thin Crisps Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Triscuit Thin Crisps Consumer Demographics

demographic
index
Female
103
Male
74
<24
59
25-34
82
35-44
114
45-54
101
55-64
89
65+
137
African American
38
Asian
67
Caucasian
116
Hispanic
35
demographic
index
Has Kids
102
No Kids
96
- $20k
56
$20k-40k
79
$40k-60k
83
$60k-80k
99
$80k-100k
114
$100k-125k
135
$125k +
137
No College
66
College
103
Adv. Degree
127

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Nabisco Triscuit Thin Crisps Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 31.2x
Nabisco Wheat Thins 19.3x
Nabisco 6.1x
Nabisco Ritz 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
501

Where is Nabisco Triscuit Thin Crisps Purchased?

channels
index
Dollar
7
Drug
15
Food
181
Gas & Convenience
7
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 2.1x
Nabisco Wheat Thins 1.7x
Smart Balance 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
100
Credit
115
Debit
90
Food Stamps
74

When is Nabisco Triscuit Thin Crisps Purchased?

day of week
Sun
18.1%
Mon
13.7%
Tue
11.5%
Wed
13.5%
Thu
11.8%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
34.7%
Evening
27.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Triscuit Thin Crisps consumers purchase?

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Why do Nabisco Triscuit Thin Crisps consumers try new brands?

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Where do Nabisco Triscuit Thin Crisps consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Triscuit Thin Crisps Target Market

Arrow and target

Who actually buys Nabisco Triscuit Thin Crisps? Do these consumers match the intended target market of Nabisco Triscuit Thin Crisps?

Thought bubble

What motivates the target market to purchase Nabisco Triscuit Thin Crisps?

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What other target market should Nabisco Triscuit Thin Crisps look at?

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Which other brands have a similar target market?

About Our Nabisco Triscuit Thin Crisps Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.