Nabisco Triscuit Thin Crisps Consumer Insights

Who buys Nabisco Triscuit Thin Crisps?

A Nabisco Triscuit Thin Crisps consumer is generally very high income, Caucasian, and senior age. Nabisco Triscuit Thin Crisps consumers are more likely to purchase Nabisco Triscuit Thin Crisps during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Triscuit Thin Crisps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Triscuit Thin Crisps Consumer Demographics

demographic
index
Female
103
Male
74
<24
59
25-34
82
35-44
114
45-54
101
55-64
89
65+
137
African American
38
Asian
67
Caucasian
116
Hispanic
35
demographic
index
Has Kids
102
No Kids
96
- $20k
56
$20k-40k
79
$40k-60k
83
$60k-80k
99
$80k-100k
114
$100k-125k
135
$125k +
137
No College
66
College
103
Adv. Degree
127

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Nabisco Triscuit Thin Crisps Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 31.2x
Nabisco Wheat Thins 19.3x
Nabisco 6.1x
Nabisco Ritz 4.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
501

Where is Nabisco Triscuit Thin Crisps Purchased?

channels
index
Dollar
7
Drug
15
Food
181
Gas & Convenience
7
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 2.1x
Nabisco Wheat Thins 1.7x
Smart Balance 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
100
Credit
115
Debit
90
Food Stamps
74

When is Nabisco Triscuit Thin Crisps Purchased?

day of week
Sun
18.1%
Mon
13.7%
Tue
11.5%
Wed
13.5%
Thu
11.8%
Fri
14.8%
Sat
16.6%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
34.7%
Evening
27.3%
Late
6.0%

About Our Nabisco Triscuit Thin Crisps Consumer Insights

How do we know who buys Nabisco Triscuit Thin Crisps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Triscuit Thin Crisps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.