Nabisco Wheat Thins Consumer Insights

Who buys Nabisco Wheat Thins?

A Nabisco Wheat Thins consumer is generally very high income, Caucasian, and senior age. Nabisco Wheat Thins consumers are more likely to purchase Nabisco Wheat Thins during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Ritz, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Wheat Thins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Wheat Thins Consumer Demographics

demographic
index
Female
101
Male
86
<24
93
25-34
90
35-44
103
45-54
106
55-64
103
65+
116
African American
51
Asian
62
Caucasian
111
Hispanic
64
demographic
index
Has Kids
100
No Kids
101
- $20k
69
$20k-40k
81
$40k-60k
91
$60k-80k
103
$80k-100k
110
$100k-125k
119
$125k +
127
No College
71
College
101
Adv. Degree
131

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Nabisco Wheat Thins Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 18.4x
Nabisco Ritz 5.2x
Nabisco 5.2x
Sabra 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
482

Where is Nabisco Wheat Thins Purchased?

channels
index
Beauty
1
Club
52
Dollar
27
Drug
30
Food
168
Gas & Convenience
9
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Sabra 1.3x
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
94
Credit
111
Debit
96
Food Stamps
75

When is Nabisco Wheat Thins Purchased?

day of week
Sun
18.0%
Mon
13.7%
Tue
12.6%
Wed
12.3%
Thu
11.6%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.1%
Noon
17.8%
Afternoon
34.3%
Evening
26.8%
Late
6.0%

Get More Nabisco Wheat Thins Data

Contact us for the latest Nabisco Wheat Thins consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Wheat Thins consumers switch to?

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Why do consumers stop buying Nabisco Wheat Thins products?

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Which retailers do Nabisco Wheat Thins shoppers prefer to shop at?

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What motivates consumers to try Nabisco Wheat Thins products?

Research the Nabisco Wheat Thins Target Market

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Who actually buys Nabisco Wheat Thins? Do these consumers match the intended target market of Nabisco Wheat Thins?

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What motivates the target market to purchase Nabisco Wheat Thins?

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What other target market should Nabisco Wheat Thins look at?

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Which other brands have a similar target market?

About Our Nabisco Wheat Thins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.