Nabisco Wheat Thins Toasted Chips Consumer Insights

Who buys Nabisco Wheat Thins Toasted Chips?

A Nabisco Wheat Thins Toasted Chips consumer is generally higher income, Caucasian, and older age. Nabisco Wheat Thins Toasted Chips consumers are more likely to purchase Nabisco Wheat Thins Toasted Chips during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Wheat Thins Toasted Chips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.2%
Total Basket $ (median)
$68.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Wheat Thins Toasted Chips Consumer Demographics

demographic
index
Female
101
Male
95
<24
94
25-34
84
35-44
88
45-54
121
55-64
156
65+
110
African American
72
Asian
60
Caucasian
109
Hispanic
79
demographic
index
Has Kids
88
No Kids
128
- $20k
86
$20k-40k
94
$40k-60k
106
$60k-80k
92
$80k-100k
100
$100k-125k
121
$125k +
99
No College
101
College
98
Adv. Degree
109

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Nabisco Wheat Thins Toasted Chips Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 13.4x
Nabisco Triscuit 6.9x
Dannon Oikos 5.8x
Sabra 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
489

Where is Nabisco Wheat Thins Toasted Chips Purchased?

channels
index
Drug
25
Food
145
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Nabisco Wheat Thins 1.7x
Nabisco Triscuit 1.6x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
98
Credit
107
Debit
97
Food Stamps
99

When is Nabisco Wheat Thins Toasted Chips Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
11.4%
Wed
12.6%
Thu
12.5%
Fri
12.9%
Sat
19.0%
time of day
Morning
13.4%
Noon
17.5%
Afternoon
34.2%
Evening
28.7%
Late
6.2%

Get More Nabisco Wheat Thins Toasted Chips Data

Contact us for the latest Nabisco Wheat Thins Toasted Chips consumer demographic and purchase data.

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Which brands do Nabisco Wheat Thins Toasted Chips consumers switch to?

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Why do consumers stop buying Nabisco Wheat Thins Toasted Chips products?

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Which retailers do Nabisco Wheat Thins Toasted Chips shoppers prefer to shop at?

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What motivates consumers to try Nabisco Wheat Thins Toasted Chips products?

Research the Nabisco Wheat Thins Toasted Chips Target Market

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Who actually buys Nabisco Wheat Thins Toasted Chips? Do these consumers match the intended target market of Nabisco Wheat Thins Toasted Chips?

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What motivates the target market to buy Nabisco Wheat Thins Toasted Chips?

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What other target market should Nabisco Wheat Thins Toasted Chips look at?

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Which other brands have a similar target market?

About Our Nabisco Wheat Thins Toasted Chips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.