Nabisco Wheat Thins Toasted Chips Consumer Insights

Who buys Nabisco Wheat Thins Toasted Chips? A Nabisco Wheat Thins Toasted Chips consumer is generally higher income, Caucasian, and older age. Nabisco Wheat Thins Toasted Chips consumers are more likely to purchase Nabisco Wheat Thins Toasted Chips during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Wheat Thins Toasted Chips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.2%
Total Basket $ (median)
$68.56

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Nabisco Wheat Thins Toasted Chips Consumer Demographics

demographic
index
Female
101
Male
95
<24
94
25-34
84
35-44
88
45-54
121
55-64
156
65+
110
African American
72
Asian
60
Caucasian
109
Hispanic
79
demographic
index
Has Kids
88
No Kids
128
- $20k
86
$20k-40k
94
$40k-60k
106
$60k-80k
92
$80k-100k
100
$100k-125k
121
$125k +
99
No College
101
College
98
Adv. Degree
109

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Nabisco Wheat Thins Toasted Chips Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 13.4x
Nabisco Triscuit 6.9x
Dannon Oikos 5.8x
Sabra 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
489

Where is Nabisco Wheat Thins Toasted Chips Purchased?

channels
index
Drug
25
Food
145
Gas & Convenience
4
Mass
108
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Nabisco Wheat Thins 1.7x
Nabisco Triscuit 1.6x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
98
Credit
107
Debit
97
Food Stamps
99

When is Nabisco Wheat Thins Toasted Chips Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
11.4%
Wed
12.6%
Thu
12.5%
Fri
12.9%
Sat
19.0%
time of day
Morning
13.4%
Noon
17.5%
Afternoon
34.2%
Evening
28.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Wheat Thins Toasted Chips consumers purchase?

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Why do Nabisco Wheat Thins Toasted Chips consumers try new brands?

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Where do Nabisco Wheat Thins Toasted Chips consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Wheat Thins Toasted Chips Target Market

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Who actually buys Nabisco Wheat Thins Toasted Chips? Do these consumers match the intended target market of Nabisco Wheat Thins Toasted Chips?

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What motivates the target market to purchase Nabisco Wheat Thins Toasted Chips?

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What other target market should Nabisco Wheat Thins Toasted Chips look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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