Nair Consumer Insights

Who buys Nair?

A Nair consumer is generally very low income, African American, and adolescent age. Nair consumers are more likely to purchase Nair during larger pantry stocking trips. Brands such as Neutrogena, Secret, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Nair Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.48
% of Basket $ (median)
11.8%
Total Basket $ (median)
$46.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nair Consumer Demographics

demographic
index
Female
101
Male
94
<24
168
25-34
107
35-44
93
45-54
105
55-64
78
65+
79
African American
250
Asian
94
Caucasian
88
Hispanic
138
demographic
index
Has Kids
93
No Kids
115
- $20k
141
$20k-40k
116
$40k-60k
104
$60k-80k
88
$80k-100k
100
$100k-125k
86
$125k +
76
No College
93
College
102
Adv. Degree
96

Understand Nair Consumer Behavior

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Nair Basket Affinity & Size

brand
basket affinity
Neutrogena 7.9x
Secret 7.4x
Always 7.2x
Listerine 6.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
275

Where is Nair Purchased?

channels
index
Beauty
85
Club
0
Dollar
76
Drug
276
Food
28
Gas & Convenience
1
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Kelloggs Frosted Flakes 1.4x
Pop-Tarts 1.4x
Cottonelle 1.3x

How Did They Pay?

method
index
Cash
116
Credit
89
Debit
107
Food Stamps
58

When is Nair Purchased?

day of week
Sun
16.3%
Mon
13.4%
Tue
13.4%
Wed
12.5%
Thu
13.6%
Fri
14.8%
Sat
16.0%
time of day
Morning
13.6%
Noon
15.0%
Afternoon
31.8%
Evening
30.7%
Late
8.8%

About Our Nair Consumer Insights

How do we know who buys Nair? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nair consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.