Nairobi (Cosmetics) Consumer Insights

Who buys Nairobi (Cosmetics)? A Nairobi (Cosmetics) consumer is generally median income, Asian, and older age. Nairobi (Cosmetics) consumers are more likely to purchase Nairobi (Cosmetics) during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Nairobi (Cosmetics) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.97
% of Basket $ (median)
2.1%
Total Basket $ (median)
$46.88

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nairobi (Cosmetics) Consumer Demographics

demographic
index
Female
105
Male
48
<24
67
25-34
121
35-44
118
45-54
39
55-64
121
65+
43
African American
55
Asian
211
Caucasian
98
Hispanic
55
demographic
index
Has Kids
118
No Kids
58
- $20k
77
$20k-40k
81
$40k-60k
82
$60k-80k
155
$80k-100k
115
$100k-125k
61
$125k +
109
No College
75
College
96
Adv. Degree
149

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Nairobi (Cosmetics) Basket Affinity & Size

brand
basket affinity
Crayola 15.0x
Gerber Graduates 10.8x
Reese's 10.2x
Hawaiian Punch 9.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
364

Where is Nairobi (Cosmetics) Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Armour 1.7x
Kool-Aid 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
134
Credit
106
Debit
84
Food Stamps
71

When is Nairobi (Cosmetics) Purchased?

day of week
Sun
22.0%
Mon
13.1%
Tue
6.5%
Wed
15.7%
Thu
10.6%
Fri
13.8%
Sat
18.5%
time of day
Morning
25.7%
Noon
20.5%
Afternoon
27.3%
Evening
21.5%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nairobi (Cosmetics) consumers purchase?

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Why do Nairobi (Cosmetics) consumers try new brands?

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Where do Nairobi (Cosmetics) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nairobi (Cosmetics) Target Market

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Who actually buys Nairobi (Cosmetics)? Do these consumers match the intended target market of Nairobi (Cosmetics)?

Thought bubble

What motivates the target market to purchase Nairobi (Cosmetics)?

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What other target market should Nairobi (Cosmetics) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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