Nakano Consumer Insights

Who buys Nakano? A Nakano consumer is generally higher income, Caucasian, and senior age. Nakano consumers are more likely to purchase Nakano during larger pantry stocking trips. Brands such as Swanson, Mccormick, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Nakano Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
3.3%
Total Basket $ (median)
$58.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nakano Consumer Demographics

demographic
index
Female
100
Male
99
<24
62
25-34
91
35-44
92
45-54
104
55-64
131
65+
240
African American
78
Asian
75
Caucasian
108
Hispanic
65
demographic
index
Has Kids
85
No Kids
135
- $20k
59
$20k-40k
91
$40k-60k
96
$60k-80k
105
$80k-100k
102
$100k-125k
120
$125k +
117
No College
73
College
100
Adv. Degree
130

Understand Nakano Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nakano Basket Affinity & Size

brand
basket affinity
Swanson 6.3x
Mccormick 6.3x
Jennie-O 6.1x
TURKEY KNOB 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
500

Where is Nakano Purchased?

channels
index
Drug
22
Food
138
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Jennie-O 1.6x
Ro-Tel 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
109
Credit
112
Debit
90
Food Stamps
75

When is Nakano Purchased?

day of week
Sun
21.6%
Mon
15.1%
Tue
11.2%
Wed
10.7%
Thu
10.6%
Fri
12.5%
Sat
18.3%
time of day
Morning
14.1%
Noon
17.7%
Afternoon
39.2%
Evening
24.3%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nakano consumers purchase?

check mark

Why do Nakano consumers try new brands?

check mark

Where do Nakano consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nakano Target Market

Arrow and target

Who actually buys Nakano? Do these consumers match the intended target market of Nakano?

Thought bubble

What motivates the target market to purchase Nakano?

magnifying glass

What other target market should Nakano look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us