Nakano Consumer Insights

Who buys Nakano?

A Nakano consumer is generally higher income, Caucasian, and senior age. Nakano consumers are more likely to purchase Nakano during larger pantry stocking trips. Brands such as Swanson, Mccormick, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Nakano Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
3.3%
Total Basket $ (median)
$58.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nakano Consumer Demographics

demographic
index
Female
100
Male
99
<24
62
25-34
91
35-44
92
45-54
104
55-64
131
65+
240
African American
78
Asian
75
Caucasian
108
Hispanic
65
demographic
index
Has Kids
85
No Kids
135
- $20k
59
$20k-40k
91
$40k-60k
96
$60k-80k
105
$80k-100k
102
$100k-125k
120
$125k +
117
No College
73
College
100
Adv. Degree
130

Understand Nakano Consumer Behavior

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Nakano Basket Affinity & Size

brand
basket affinity
Swanson 6.3x
Mccormick 6.3x
Jennie-O 6.1x
TURKEY KNOB 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
500

Where is Nakano Purchased?

channels
index
Drug
22
Food
138
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Jennie-O 1.6x
Ro-Tel 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
109
Credit
112
Debit
90
Food Stamps
75

When is Nakano Purchased?

day of week
Sun
21.6%
Mon
15.1%
Tue
11.2%
Wed
10.7%
Thu
10.6%
Fri
12.5%
Sat
18.3%
time of day
Morning
14.1%
Noon
17.7%
Afternoon
39.2%
Evening
24.3%
Late
4.7%

Get More Nakano Data

Contact us for the latest Nakano consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nakano consumers switch to?

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Why do consumers stop buying Nakano products?

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Which retailers do Nakano shoppers prefer to shop at?

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What motivates consumers to try Nakano products?

Research the Nakano Target Market

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Who actually buys Nakano? Do these consumers match the intended target market of Nakano?

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What motivates the target market to purchase Nakano?

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What other target market should Nakano look at?

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Which other brands have a similar target market?

About Our Nakano Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.