Naked Consumer Insights

Who buys Naked? Naked consumers are generally very low income, Asian, and adolescent age. Naked consumers are more likely to purchase Naked during larger pantry stocking trips. Brands such as Bolthouse Farms, Archer Farms, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Naked Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$47.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Naked Consumer Demographics

demographic
index
Female
97
Male
133
<24
168
25-34
126
35-44
95
45-54
86
55-64
69
65+
41
African American
152
Asian
199
Caucasian
80
Hispanic
146
demographic
index
Has Kids
96
No Kids
110
- $20k
123
$20k-40k
102
$40k-60k
93
$60k-80k
92
$80k-100k
97
$100k-125k
97
$125k +
110
No College
76
College
103
Adv. Degree
115

Understand Naked Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Naked Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 13.4x
Archer Farms 6.5x
Chobani 5.3x
Horizon Organic 4.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
280

Where is Naked Purchased?

channels
index
Beauty
8
Club
225
Dollar
2
Drug
60
Food
105
Gas & Convenience
165
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Horizon Organic 1.4x
Bolthouse Farms 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
83
Credit
102
Debit
102
Food Stamps
143

When is Naked Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
13.2%
Wed
12.3%
Thu
12.4%
Fri
14.2%
Sat
16.9%
time of day
Morning
13.4%
Noon
16.3%
Afternoon
33.9%
Evening
29.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Naked consumers purchase?

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Why do Naked consumers try new brands?

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Where do Naked consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Naked Target Market

Arrow and target

Who actually buys Naked? Do these consumers match the intended target market of Naked?

Thought bubble

What motivates the target market to purchase Naked?

magnifying glass

What other target market should Naked look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us