Naked Consumer Insights

Who buys Naked?

A Naked consumer is generally very low income, Asian, and adolescent age. Naked consumers are more likely to purchase Naked during larger pantry stocking trips. Brands such as Bolthouse Farms, Archer Farms, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Naked Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$47.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Naked Consumer Demographics

demographic
index
Female
97
Male
133
<24
168
25-34
126
35-44
95
45-54
86
55-64
69
65+
41
African American
152
Asian
199
Caucasian
80
Hispanic
146
demographic
index
Has Kids
96
No Kids
110
- $20k
123
$20k-40k
102
$40k-60k
93
$60k-80k
92
$80k-100k
97
$100k-125k
97
$125k +
110
No College
76
College
103
Adv. Degree
115

Understand Naked Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Naked Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 13.4x
Archer Farms 6.5x
Chobani 5.3x
Horizon Organic 4.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
280

Where is Naked Purchased?

channels
index
Beauty
8
Club
225
Dollar
2
Drug
60
Food
105
Gas & Convenience
165
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Horizon Organic 1.4x
Bolthouse Farms 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
83
Credit
102
Debit
102
Food Stamps
143

When is Naked Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
13.2%
Wed
12.3%
Thu
12.4%
Fri
14.2%
Sat
16.9%
time of day
Morning
13.4%
Noon
16.3%
Afternoon
33.9%
Evening
29.1%
Late
7.3%

Get More Naked Data

Contact us for the latest Naked consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Naked consumers switch to?

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Why do consumers stop buying Naked products?

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Which retailers do Naked shoppers prefer to shop at?

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What motivates consumers to try Naked products?

Research the Naked Target Market

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Who actually buys Naked? Do these consumers match the intended target market of Naked?

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What motivates the target market to buy Naked?

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What other target market should Naked look at?

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Which other brands have a similar target market?

About Our Naked Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.