Nalley Consumer Insights

Who buys Nalley?

A Nalley consumer is generally very low income, Caucasian, and adolescent age. Nalley consumers are more likely to purchase Nalley during larger pantry stocking trips. Brands such as Bar-S, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Nalley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.36
% of Basket $ (median)
3.1%
Total Basket $ (median)
$76.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nalley Consumer Demographics

demographic
index
Female
98
Male
115
<24
132
25-34
119
35-44
89
45-54
89
55-64
92
65+
131
African American
44
Asian
70
Caucasian
105
Hispanic
93
demographic
index
Has Kids
107
No Kids
85
- $20k
150
$20k-40k
147
$40k-60k
124
$60k-80k
86
$80k-100k
87
$100k-125k
56
$125k +
43
No College
113
College
109
Adv. Degree
42

Understand Nalley Consumer Behavior

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Nalley Basket Affinity & Size

brand
basket affinity
Bar-S 16.6x
Totino's Party Pizza 10.6x
Maruchan Ramen 8.4x
Vlasic 7.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
584

Where is Nalley Purchased?

channels
index
Club
42
Drug
1
Food
147
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 2.1x
Monster Energy 1.7x
Fresh Selections 1.7x

How Did They Pay?

method
index
Cash
204
Credit
40
Debit
87
Food Stamps
237

When is Nalley Purchased?

day of week
Sun
17.4%
Mon
15.6%
Tue
12.1%
Wed
12.7%
Thu
13.6%
Fri
12.1%
Sat
16.6%
time of day
Morning
13.0%
Noon
17.8%
Afternoon
36.5%
Evening
25.8%
Late
6.9%

About Our Nalley Consumer Insights

How do we know who buys Nalley? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nalley consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.