Nalley Consumer Insights

Who buys Nalley? A Nalley consumer is generally very low income, Caucasian, and adolescent age. Nalley consumers are more likely to purchase Nalley during larger pantry stocking trips. Brands such as Bar-S, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Nalley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.36
% of Basket $ (median)
3.1%
Total Basket $ (median)
$76.42

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nalley Consumer Demographics

demographic
index
Female
98
Male
115
<24
132
25-34
119
35-44
89
45-54
89
55-64
92
65+
131
African American
44
Asian
70
Caucasian
105
Hispanic
93
demographic
index
Has Kids
107
No Kids
85
- $20k
150
$20k-40k
147
$40k-60k
124
$60k-80k
86
$80k-100k
87
$100k-125k
56
$125k +
43
No College
113
College
109
Adv. Degree
42

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Nalley Basket Affinity & Size

brand
basket affinity
Bar-S 16.6x
Totino's Party Pizza 10.6x
Maruchan Ramen 8.4x
Vlasic 7.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
584

Where is Nalley Purchased?

channels
index
Club
42
Drug
1
Food
147
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Bar-S 2.1x
Monster Energy 1.7x
Fresh Selections 1.7x

How Did They Pay?

method
index
Cash
204
Credit
40
Debit
87
Food Stamps
237

When is Nalley Purchased?

day of week
Sun
17.4%
Mon
15.6%
Tue
12.1%
Wed
12.7%
Thu
13.6%
Fri
12.1%
Sat
16.6%
time of day
Morning
13.0%
Noon
17.8%
Afternoon
36.5%
Evening
25.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nalley consumers purchase?

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Why do Nalley consumers try new brands?

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Where do Nalley consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nalley Target Market

Arrow and target

Who actually buys Nalley? Do these consumers match the intended target market of Nalley?

Thought bubble

What motivates the target market to purchase Nalley?

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What other target market should Nalley look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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