Nasoya Consumer Insights

Who buys Nasoya?

A Nasoya consumer is generally slightly lower income, Asian, and adolescent age. Nasoya consumers are more likely to purchase Nasoya during larger pantry stocking trips. Brands such as TURKEY KNOB, Bolthouse Farms, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Nasoya Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.7%
Total Basket $ (median)
$53.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nasoya Consumer Demographics

demographic
index
Female
98
Male
117
<24
132
25-34
123
35-44
94
45-54
84
55-64
102
65+
41
African American
61
Asian
282
Caucasian
88
Hispanic
61
demographic
index
Has Kids
90
No Kids
124
- $20k
109
$20k-40k
118
$40k-60k
119
$60k-80k
79
$80k-100k
92
$100k-125k
94
$125k +
84
No College
82
College
98
Adv. Degree
130

Understand Nasoya Consumer Behavior

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Nasoya Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 6.9x
Bolthouse Farms 6.6x
Generic Pma 6.0x
Marketside 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
430

Where is Nasoya Purchased?

channels
index
Drug
23
Food
123
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Monster Energy 1.4x
Horizon Organic 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
117
Credit
104
Debit
89
Food Stamps
112

When is Nasoya Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
12.2%
Wed
12.4%
Thu
11.4%
Fri
16.5%
Sat
18.1%
time of day
Morning
14.1%
Noon
15.6%
Afternoon
34.2%
Evening
29.2%
Late
6.9%

Get More Nasoya Data

Contact us for the latest Nasoya consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nasoya consumers switch to?

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Why do consumers stop buying Nasoya products?

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Which retailers do Nasoya shoppers prefer to shop at?

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What motivates consumers to try Nasoya products?

Research the Nasoya Target Market

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Who actually buys Nasoya? Do these consumers match the intended target market of Nasoya?

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What motivates the target market to buy Nasoya?

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What other target market should Nasoya look at?

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Which other brands have a similar target market?

About Our Nasoya Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.