Nathan's Consumer Insights

Who buys Nathan's? A Nathan's consumer is generally very high income, African American, and older age. Nathan's consumers are more likely to purchase Nathan's during larger pantry stocking trips. Brands such as Ball Park, Ore-Ida, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Nathan's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$61.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nathan's Consumer Demographics

demographic
index
Female
99
Male
107
<24
54
25-34
76
35-44
105
45-54
118
55-64
120
65+
111
African American
115
Asian
83
Caucasian
101
Hispanic
103
demographic
index
Has Kids
102
No Kids
96
- $20k
83
$20k-40k
94
$40k-60k
94
$60k-80k
100
$80k-100k
108
$100k-125k
108
$125k +
112
No College
113
College
99
Adv. Degree
88

Understand Nathan's Consumer Behavior

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Nathan's Basket Affinity & Size

brand
basket affinity
Ball Park 7.6x
Ore-Ida 6.7x
Fresh Selections 6.4x
Perdue 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
451

Where is Nathan's Purchased?

channels
index
Club
43
Dollar
1
Drug
3
Food
242
Gas & Convenience
99
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Perdue 1.8x
Arnold 1.7x
Entenmann's 1.7x

How Did They Pay?

method
index
Cash
90
Credit
102
Debit
99
Food Stamps
132

When is Nathan's Purchased?

day of week
Sun
19.0%
Mon
12.5%
Tue
10.8%
Wed
11.3%
Thu
11.4%
Fri
16.1%
Sat
18.9%
time of day
Morning
13.8%
Noon
17.0%
Afternoon
36.7%
Evening
27.2%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nathan's consumers purchase?

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Why do Nathan's consumers try new brands?

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Where do Nathan's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nathan's Target Market

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Who actually buys Nathan's? Do these consumers match the intended target market of Nathan's?

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What motivates the target market to purchase Nathan's?

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What other target market should Nathan's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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