Nathan's Consumer Insights

Who buys Nathan's?

A Nathan's consumer is generally very high income, African American, and older age. Nathan's consumers are more likely to purchase Nathan's during larger pantry stocking trips. Brands such as Ball Park, Ore-Ida, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Nathan's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$61.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nathan's Consumer Demographics

demographic
index
Female
99
Male
107
<24
54
25-34
76
35-44
105
45-54
118
55-64
120
65+
111
African American
115
Asian
83
Caucasian
101
Hispanic
103
demographic
index
Has Kids
102
No Kids
96
- $20k
83
$20k-40k
94
$40k-60k
94
$60k-80k
100
$80k-100k
108
$100k-125k
108
$125k +
112
No College
113
College
99
Adv. Degree
88

Understand Nathan's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nathan's Basket Affinity & Size

brand
basket affinity
Ball Park 7.6x
Ore-Ida 6.7x
Fresh Selections 6.4x
Perdue 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
451

Where is Nathan's Purchased?

channels
index
Club
43
Dollar
1
Drug
3
Food
242
Gas & Convenience
99
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Perdue 1.8x
Arnold 1.7x
Entenmann's 1.7x

How Did They Pay?

method
index
Cash
90
Credit
102
Debit
99
Food Stamps
132

When is Nathan's Purchased?

day of week
Sun
19.0%
Mon
12.5%
Tue
10.8%
Wed
11.3%
Thu
11.4%
Fri
16.1%
Sat
18.9%
time of day
Morning
13.8%
Noon
17.0%
Afternoon
36.7%
Evening
27.2%
Late
5.3%

Get More Nathan's Data

Better understand Nathan's consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Nathan's consumers switch to?

Stop sign

Why do consumers stop buying Nathan's products?

Store front

Which retailers do Nathan's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Nathan's products?

Research the Nathan's Target Market

Arrow and target

Who actually buys Nathan's? Do these consumers match the intended target market of Nathan's?

Thought bubble

What motivates the target market to buy Nathan's?

Magnifying glass

What other target market should Nathan's look at?

Venn diagram

Which other brands have a similar target market?

About Our Nathan's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.