Nathan's Famous Consumer Insights

Who buys Nathan's Famous?

A Nathan's Famous consumer is generally very high income, African American, and senior age. Nathan's Famous consumers are more likely to purchase Nathan's Famous during larger pantry stocking trips. Brands such as Ball Park, Johnsonville, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Nathan's Famous Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
6.3%
Total Basket $ (median)
$70.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nathan's Famous Consumer Demographics

demographic
index
Female
100
Male
98
<24
57
25-34
82
35-44
102
45-54
117
55-64
109
65+
139
African American
126
Asian
85
Caucasian
99
Hispanic
109
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
89
$40k-60k
97
$60k-80k
111
$80k-100k
94
$100k-125k
106
$125k +
117
No College
103
College
99
Adv. Degree
99

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Nathan's Famous Basket Affinity & Size

brand
basket affinity
Ball Park 5.2x
Johnsonville 5.0x
Arnold 5.0x
Hormel 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
474

Where is Nathan's Famous Purchased?

channels
index
Club
84
Dollar
93
Drug
16
Food
145
Gas & Convenience
4
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Utz 1.6x
Sunny Meadow 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
97
Credit
98
Debit
98
Food Stamps
155

When is Nathan's Famous Purchased?

day of week
Sun
18.8%
Mon
12.5%
Tue
10.6%
Wed
11.0%
Thu
11.4%
Fri
15.8%
Sat
20.1%
time of day
Morning
14.8%
Noon
17.8%
Afternoon
35.3%
Evening
26.9%
Late
5.1%

About Our Nathan's Famous Consumer Insights

How do we know who buys Nathan's Famous? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nathan's Famous consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.