Nathan's Famous Consumer Insights

Who buys Nathan's Famous? Nathan's Famous consumers are generally very high income, African American, and senior age. Nathan's Famous consumers are more likely to purchase Nathan's Famous during larger pantry stocking trips. Brands such as Ball Park, Johnsonville, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Nathan's Famous Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
6.3%
Total Basket $ (median)
$70.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nathan's Famous Consumer Demographics

demographic
index
Female
100
Male
98
<24
57
25-34
82
35-44
102
45-54
117
55-64
109
65+
139
African American
126
Asian
85
Caucasian
99
Hispanic
109
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
89
$40k-60k
97
$60k-80k
111
$80k-100k
94
$100k-125k
106
$125k +
117
No College
103
College
99
Adv. Degree
99

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Nathan's Famous Basket Affinity & Size

brand
basket affinity
Ball Park 5.2x
Johnsonville 5.0x
Arnold 5.0x
Hormel 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
474

Where is Nathan's Famous Purchased?

channels
index
Club
84
Dollar
93
Drug
16
Food
145
Gas & Convenience
4
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Utz 1.6x
Sunny Meadow 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
97
Credit
98
Debit
98
Food Stamps
155

When is Nathan's Famous Purchased?

day of week
Sun
18.8%
Mon
12.5%
Tue
10.6%
Wed
11.0%
Thu
11.4%
Fri
15.8%
Sat
20.1%
time of day
Morning
14.8%
Noon
17.8%
Afternoon
35.3%
Evening
26.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nathan's Famous consumers purchase?

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Why do Nathan's Famous consumers try new brands?

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Where do Nathan's Famous consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nathan's Famous Target Market

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Who actually buys Nathan's Famous? Do these consumers match the intended target market of Nathan's Famous?

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What motivates the target market to purchase Nathan's Famous?

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What other target market should Nathan's Famous look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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