Nathan's Famous Consumer Insights

Who buys Nathan's Famous?

A Nathan's Famous consumer is generally very high income, African American, and senior age. Nathan's Famous consumers are more likely to purchase Nathan's Famous during larger pantry stocking trips. Brands such as Ball Park, Johnsonville, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Nathan's Famous Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.48
% of Basket $ (median)
6.3%
Total Basket $ (median)
$70.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nathan's Famous Consumer Demographics

demographic
index
Female
100
Male
98
<24
57
25-34
82
35-44
102
45-54
117
55-64
109
65+
139
African American
126
Asian
85
Caucasian
99
Hispanic
109
demographic
index
Has Kids
103
No Kids
93
- $20k
80
$20k-40k
89
$40k-60k
97
$60k-80k
111
$80k-100k
94
$100k-125k
106
$125k +
117
No College
103
College
99
Adv. Degree
99

Understand Nathan's Famous Consumer Behavior

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Nathan's Famous Basket Affinity & Size

brand
basket affinity
Ball Park 5.2x
Johnsonville 5.0x
Arnold 5.0x
Hormel 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
474

Where is Nathan's Famous Purchased?

channels
index
Club
84
Dollar
93
Drug
16
Food
145
Gas & Convenience
4
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.6x
Utz 1.6x
Sunny Meadow 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
97
Credit
98
Debit
98
Food Stamps
155

When is Nathan's Famous Purchased?

day of week
Sun
18.8%
Mon
12.5%
Tue
10.6%
Wed
11.0%
Thu
11.4%
Fri
15.8%
Sat
20.1%
time of day
Morning
14.8%
Noon
17.8%
Afternoon
35.3%
Evening
26.9%
Late
5.1%

Get More Nathan's Famous Data

Contact us for the latest Nathan's Famous consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nathan's Famous consumers switch to?

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Why do consumers stop buying Nathan's Famous products?

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Which retailers do Nathan's Famous shoppers prefer to shop at?

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What motivates consumers to try Nathan's Famous products?

Research the Nathan's Famous Target Market

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Who actually buys Nathan's Famous? Do these consumers match the intended target market of Nathan's Famous?

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What motivates the target market to buy Nathan's Famous?

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What other target market should Nathan's Famous look at?

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Which other brands have a similar target market?

About Our Nathan's Famous Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.