Natrol Consumer Insights

Who buys Natrol?

A Natrol consumer is generally higher income, Asian, and senior age. Natrol consumers are more likely to purchase Natrol during larger pantry stocking trips. Brands such as Taylor Farms, Dixie, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Natrol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.38
% of Basket $ (median)
13.0%
Total Basket $ (median)
$79.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Natrol Consumer Demographics

demographic
index
Female
99
Male
113
<24
79
25-34
81
35-44
97
45-54
112
55-64
128
65+
183
African American
63
Asian
108
Caucasian
101
Hispanic
93
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
101
$40k-60k
98
$60k-80k
92
$80k-100k
99
$100k-125k
121
$125k +
98
No College
92
College
100
Adv. Degree
109

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Natrol Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.9x
Dixie 6.5x
Cascade 6.0x
Nestle Pure Life 5.4x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
239

Where is Natrol Purchased?

channels
index
Club
517
Drug
224
Food
5
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Taylor Farms 1.4x
Dannon Danimals 1.4x
Dannon Oikos 1.4x

How Did They Pay?

method
index
Cash
77
Credit
110
Debit
111
Food Stamps
49

When is Natrol Purchased?

day of week
Sun
15.1%
Mon
12.3%
Tue
13.7%
Wed
13.3%
Thu
13.6%
Fri
14.4%
Sat
17.5%
time of day
Morning
12.0%
Noon
19.1%
Afternoon
38.7%
Evening
25.9%
Late
4.4%

Get More Natrol Data

Better understand Natrol consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Natrol consumers switch to?

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Why do consumers stop buying Natrol products?

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Which retailers do Natrol shoppers prefer to shop at?

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What motivates consumers to try Natrol products?

Research the Natrol Target Market

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Who actually buys Natrol? Do these consumers match the intended target market of Natrol?

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What motivates the target market to buy Natrol?

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What other target market should Natrol look at?

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Which other brands have a similar target market?

About Our Natrol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.