Natural American Spirit Consumer Insights

Who buys Natural American Spirit?

A Natural American Spirit consumer is generally very low income, Hispanic, and adolescent age. Natural American Spirit consumers are more likely to purchase Natural American Spirit during smaller grocery trips. Brands such as Red Bull, Purina Friskies, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Natural American Spirit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.52
% of Basket $ (median)
65.5%
Total Basket $ (median)
$13.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Natural American Spirit Consumer Demographics

demographic
index
Female
89
Male
205
<24
345
25-34
115
35-44
100
45-54
70
55-64
64
65+
13
African American
29
Asian
188
Caucasian
80
Hispanic
225
demographic
index
Has Kids
69
No Kids
170
- $20k
243
$20k-40k
177
$40k-60k
88
$60k-80k
66
$80k-100k
48
$100k-125k
70
$125k +
58
No College
143
College
101
Adv. Degree
42

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Natural American Spirit Basket Affinity & Size

brand
basket affinity
Red Bull 33.1x
Purina Friskies 22.6x
Cottonelle 17.5x
Lindt 13.6x
basket size
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
38
Pantry Stocking (21+ Items)
25

Where is Natural American Spirit Purchased?

channels
index
Club
27
Dollar
66
Drug
1261
Food
3
Gas & Convenience
124
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.7x
Marlboro 3.5x
Red Bull 2.9x
Monster Energy 2.1x

How Did They Pay?

method
index
Cash
146
Credit
54
Debit
132
Food Stamps
24

When is Natural American Spirit Purchased?

day of week
Sun
13.4%
Mon
16.0%
Tue
13.7%
Wed
13.5%
Thu
15.6%
Fri
14.4%
Sat
13.5%
time of day
Morning
12.8%
Noon
12.0%
Afternoon
29.1%
Evening
32.8%
Late
13.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natural American Spirit consumers purchase?

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Why do Natural American Spirit consumers try new brands?

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Where do Natural American Spirit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natural American Spirit Target Market

Arrow and target

Who actually buys Natural American Spirit? Do these consumers match the intended target market of Natural American Spirit?

Thought bubble

What motivates the target market to purchase Natural American Spirit?

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What other target market should Natural American Spirit look at?

venn diagram

Which other brands have a similar target market?

About Our Natural American Spirit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.