Natural Ice Consumer Insights

Who buys Natural Ice?

A Natural Ice consumer is generally very low income, African American, and adolescent age. Natural Ice consumers are more likely to purchase Natural Ice during larger pantry stocking trips. Brands such as Red Bull, Jimmy Dean, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Natural Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
34.3%
Total Basket $ (median)
$17.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Natural Ice Consumer Demographics

demographic
index
Female
94
Male
156
<24
167
25-34
72
35-44
86
45-54
143
55-64
140
65+
66
African American
189
Asian
50
Caucasian
104
Hispanic
86
demographic
index
Has Kids
83
No Kids
139
- $20k
269
$20k-40k
165
$40k-60k
101
$60k-80k
49
$80k-100k
82
$100k-125k
44
$125k +
52
No College
198
College
91
Adv. Degree
27

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Natural Ice Basket Affinity & Size

brand
basket affinity
Red Bull 14.8x
Jimmy Dean 8.6x
Boars Head 7.4x
Banquet 6.9x
basket size
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
124

Where is Natural Ice Purchased?

channels
index
Club
1
Dollar
95
Drug
107
Food
142
Gas & Convenience
418
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.8x
Marlboro Gold Pack 2.7x
Red Bull 2.2x
Bud Light 2.2x

How Did They Pay?

method
index
Cash
199
Credit
56
Debit
96
Food Stamps
77

When is Natural Ice Purchased?

day of week
Sun
13.5%
Mon
10.8%
Tue
10.8%
Wed
11.5%
Thu
11.9%
Fri
17.7%
Sat
23.8%
time of day
Morning
11.6%
Noon
14.9%
Afternoon
37.6%
Evening
30.2%
Late
5.7%

About Our Natural Ice Consumer Insights

How do we know who buys Natural Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Natural Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.