Natural Ice Consumer Insights

Who buys Natural Ice? Natural Ice consumers are generally very low income, African American, and adolescent age. Natural Ice consumers are more likely to purchase Natural Ice during larger pantry stocking trips. Brands such as Red Bull, Jimmy Dean, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Natural Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
34.3%
Total Basket $ (median)
$17.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Natural Ice Consumer Demographics

demographic
index
Female
94
Male
156
<24
167
25-34
72
35-44
86
45-54
143
55-64
140
65+
66
African American
189
Asian
50
Caucasian
104
Hispanic
86
demographic
index
Has Kids
83
No Kids
139
- $20k
269
$20k-40k
165
$40k-60k
101
$60k-80k
49
$80k-100k
82
$100k-125k
44
$125k +
52
No College
198
College
91
Adv. Degree
27

Understand Natural Ice Consumer Behavior

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Natural Ice Basket Affinity & Size

brand
basket affinity
Red Bull 14.8x
Jimmy Dean 8.6x
Boars Head 7.4x
Banquet 6.9x
basket size
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
124

Where is Natural Ice Purchased?

channels
index
Club
1
Dollar
95
Drug
107
Food
142
Gas & Convenience
418
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.8x
Marlboro Gold Pack 2.7x
Red Bull 2.2x
Bud Light 2.2x

How Did They Pay?

method
index
Cash
199
Credit
56
Debit
96
Food Stamps
77

When is Natural Ice Purchased?

day of week
Sun
13.5%
Mon
10.8%
Tue
10.8%
Wed
11.5%
Thu
11.9%
Fri
17.7%
Sat
23.8%
time of day
Morning
11.6%
Noon
14.9%
Afternoon
37.6%
Evening
30.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natural Ice consumers purchase?

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Why do Natural Ice consumers try new brands?

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Where do Natural Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natural Ice Target Market

Arrow and target

Who actually buys Natural Ice? Do these consumers match the intended target market of Natural Ice?

Thought bubble

What motivates the target market to purchase Natural Ice?

magnifying glass

What other target market should Natural Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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