Natural Light Consumer Insights

Who buys Natural Light?

A Natural Light consumer is generally very low income, Caucasian, and older age. Natural Light consumers are more likely to purchase Natural Light during larger pantry stocking trips. Brands such as Gatorade G2, Sweet Baby Ray's, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Natural Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.19
% of Basket $ (median)
33.3%
Total Basket $ (median)
$36.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Natural Light Consumer Demographics

demographic
index
Female
98
Male
122
<24
110
25-34
68
35-44
88
45-54
132
55-64
175
65+
113
African American
62
Asian
31
Caucasian
115
Hispanic
58
demographic
index
Has Kids
81
No Kids
144
- $20k
159
$20k-40k
128
$40k-60k
108
$60k-80k
108
$80k-100k
99
$100k-125k
66
$125k +
33
No College
132
College
104
Adv. Degree
45

Understand Natural Light Consumer Behavior

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Natural Light Basket Affinity & Size

brand
basket affinity
Gatorade G2 10.4x
Sweet Baby Ray's 5.4x
Sunny Meadow 5.3x
Lays Wavy 5.3x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
162

Where is Natural Light Purchased?

channels
index
Beauty
18
Club
27
Dollar
108
Drug
71
Food
138
Gas & Convenience
561
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Bud Light 2.5x
Marlboro 2.5x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
160
Credit
68
Debit
105
Food Stamps
73

When is Natural Light Purchased?

day of week
Sun
12.2%
Mon
10.3%
Tue
10.9%
Wed
11.2%
Thu
12.4%
Fri
20.5%
Sat
22.6%
time of day
Morning
12.1%
Noon
16.6%
Afternoon
37.9%
Evening
28.4%
Late
5.1%

Get More Natural Light Data

Contact us for the latest Natural Light consumer demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Natural Light consumers switch to?

Stop sign

Why do consumers stop buying Natural Light products?

Store front

Which retailers do Natural Light shoppers prefer to shop at?

Sale sign

What motivates consumers to try Natural Light products?

Research the Natural Light Target Market

Arrow and target

Who actually buys Natural Light? Do these consumers match the intended target market of Natural Light?

Thought bubble

What motivates the target market to buy Natural Light?

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What other target market should Natural Light look at?

Venn diagram

Which other brands have a similar target market?

About Our Natural Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.