Naturally Fresh Consumer Insights

Who buys Naturally Fresh?

A Naturally Fresh consumer is generally very high income, African American, and older age. Naturally Fresh consumers are more likely to purchase Naturally Fresh during larger pantry stocking trips. Brands such as Fresh Selections, Marketside, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Naturally Fresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$0.50
% of Basket $ (median)
3.8%
Total Basket $ (median)
$13.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Naturally Fresh Consumer Demographics

demographic
index
Female
101
Male
93
<24
126
25-34
98
35-44
91
45-54
90
55-64
151
65+
147
African American
153
Asian
60
Caucasian
101
Hispanic
99
demographic
index
Has Kids
88
No Kids
127
- $20k
90
$20k-40k
111
$40k-60k
87
$60k-80k
84
$80k-100k
113
$100k-125k
91
$125k +
131
No College
82
College
98
Adv. Degree
130

Understand Naturally Fresh Consumer Behavior

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Naturally Fresh Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.7x
Marketside 5.8x
Boars Head 5.0x
Dasani 4.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
229

Where is Naturally Fresh Purchased?

channels
index
Drug
47
Food
191
Gas & Convenience
26
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Diet Mountain Dew 1.7x
Monster Energy 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
97
Food Stamps
103

When is Naturally Fresh Purchased?

day of week
Sun
19.0%
Mon
13.0%
Tue
13.6%
Wed
12.8%
Thu
12.2%
Fri
12.7%
Sat
16.6%
time of day
Morning
11.8%
Noon
19.4%
Afternoon
36.0%
Evening
28.3%
Late
4.5%

Get More Naturally Fresh Data

Contact us for the latest Naturally Fresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Naturally Fresh consumers switch to?

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Why do consumers stop buying Naturally Fresh products?

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Which retailers do Naturally Fresh shoppers prefer to shop at?

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What motivates consumers to try Naturally Fresh products?

Research the Naturally Fresh Target Market

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Who actually buys Naturally Fresh? Do these consumers match the intended target market of Naturally Fresh?

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What motivates the target market to purchase Naturally Fresh?

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What other target market should Naturally Fresh look at?

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Which other brands have a similar target market?

About Our Naturally Fresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.