Nature Made (Healthcare) Consumer Insights

Who buys Nature Made (Healthcare)? A Nature Made (Healthcare) consumer is generally slightly higher income, Asian, and senior age. Nature Made (Healthcare) consumers are more likely to purchase Nature Made (Healthcare) during larger pantry stocking trips. Brands such as Archer Farms, Olay, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Made (Healthcare) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
24.9%
Total Basket $ (median)
$44.22

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  • Recent demographic data

Nature Made (Healthcare) Consumer Demographics

demographic
index
Female
98
Male
124
<24
96
25-34
99
35-44
86
45-54
97
55-64
139
65+
233
African American
113
Asian
222
Caucasian
88
Hispanic
92
demographic
index
Has Kids
81
No Kids
144
- $20k
99
$20k-40k
93
$40k-60k
101
$60k-80k
97
$80k-100k
106
$100k-125k
102
$125k +
106
No College
82
College
100
Adv. Degree
123

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Nature Made (Healthcare) Basket Affinity & Size

brand
basket affinity
Archer Farms 6.3x
Olay 6.2x
Neutrogena 5.4x
Listerine 5.0x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
221

Where is Nature Made (Healthcare) Purchased?

channels
index
Beauty
1
Club
162
Dollar
11
Drug
514
Food
54
Gas & Convenience
2
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Yoplait Light 1.2x
Planters 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
117
Credit
115
Debit
84
Food Stamps
25

When is Nature Made (Healthcare) Purchased?

day of week
Sun
16.1%
Mon
13.4%
Tue
12.9%
Wed
12.9%
Thu
12.5%
Fri
14.2%
Sat
18.0%
time of day
Morning
14.3%
Noon
18.7%
Afternoon
36.2%
Evening
25.4%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature Made (Healthcare) consumers purchase?

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Why do Nature Made (Healthcare) consumers try new brands?

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Where do Nature Made (Healthcare) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Made (Healthcare) Target Market

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Who actually buys Nature Made (Healthcare)? Do these consumers match the intended target market of Nature Made (Healthcare)?

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What motivates the target market to purchase Nature Made (Healthcare)?

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What other target market should Nature Made (Healthcare) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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