Nature Sweet Consumer Insights

Who buys Nature Sweet?

A Nature Sweet consumer is generally very high income, Caucasian, and senior age. Nature Sweet consumers are more likely to purchase Nature Sweet during larger pantry stocking trips. Brands such as Fresh Express, Snyders Of Hanover, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Sweet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$75.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Sweet Consumer Demographics

demographic
index
Female
101
Male
86
<24
53
25-34
71
35-44
97
45-54
117
55-64
119
65+
293
African American
48
Asian
97
Caucasian
102
Hispanic
95
demographic
index
Has Kids
92
No Kids
117
- $20k
44
$20k-40k
60
$40k-60k
69
$60k-80k
92
$80k-100k
100
$100k-125k
136
$125k +
219
No College
53
College
108
Adv. Degree
118

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Nature Sweet Basket Affinity & Size

brand
basket affinity
Fresh Express 21.0x
Snyders Of Hanover 6.7x
Dannon Oikos 6.4x
Eggland's Best 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
439

Where is Nature Sweet Purchased?

channels
index
Drug
1
Food
293
Gas & Convenience
1
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Fresh Express 1.7x
Taylor Farms 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
63
Credit
109
Debit
116
Food Stamps
31

When is Nature Sweet Purchased?

day of week
Sun
20.2%
Mon
15.1%
Tue
13.4%
Wed
10.9%
Thu
11.4%
Fri
13.1%
Sat
15.9%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
38.9%
Evening
26.7%
Late
4.0%

Get More Nature Sweet Data

Contact us for the latest Nature Sweet consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nature Sweet consumers switch to?

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Why do consumers stop buying Nature Sweet products?

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Which retailers do Nature Sweet shoppers prefer to shop at?

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What motivates consumers to try Nature Sweet products?

Research the Nature Sweet Target Market

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Who actually buys Nature Sweet? Do these consumers match the intended target market of Nature Sweet?

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What motivates the target market to buy Nature Sweet?

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What other target market should Nature Sweet look at?

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Which other brands have a similar target market?

About Our Nature Sweet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.