Nature Sweet Consumer Insights

Who buys Nature Sweet? Nature Sweet consumers are generally very high income, Caucasian, and senior age. Nature Sweet consumers are more likely to purchase Nature Sweet during larger pantry stocking trips. Brands such as Fresh Express, Snyders Of Hanover, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Sweet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$75.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature Sweet Consumer Demographics

demographic
index
Female
101
Male
86
<24
53
25-34
71
35-44
97
45-54
117
55-64
119
65+
293
African American
48
Asian
97
Caucasian
102
Hispanic
95
demographic
index
Has Kids
92
No Kids
117
- $20k
44
$20k-40k
60
$40k-60k
69
$60k-80k
92
$80k-100k
100
$100k-125k
136
$125k +
219
No College
53
College
108
Adv. Degree
118

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Nature Sweet Basket Affinity & Size

brand
basket affinity
Fresh Express 21.0x
Snyders Of Hanover 6.7x
Dannon Oikos 6.4x
Eggland's Best 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
439

Where is Nature Sweet Purchased?

channels
index
Drug
1
Food
293
Gas & Convenience
1
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Fresh Express 1.7x
Taylor Farms 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
63
Credit
109
Debit
116
Food Stamps
31

When is Nature Sweet Purchased?

day of week
Sun
20.2%
Mon
15.1%
Tue
13.4%
Wed
10.9%
Thu
11.4%
Fri
13.1%
Sat
15.9%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
38.9%
Evening
26.7%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature Sweet consumers purchase?

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Why do Nature Sweet consumers try new brands?

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Where do Nature Sweet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Sweet Target Market

Arrow and target

Who actually buys Nature Sweet? Do these consumers match the intended target market of Nature Sweet?

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What motivates the target market to purchase Nature Sweet?

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What other target market should Nature Sweet look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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