Nature Valley Consumer Insights

Who buys Nature Valley?

A Nature Valley consumer is generally higher income, Caucasian, and upper middle age. Nature Valley consumers are more likely to purchase Nature Valley during larger pantry stocking trips. Brands such as General Mills Fiber One, Pop-Tarts, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.0%
Total Basket $ (median)
$61.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Consumer Demographics

demographic
index
Female
100
Male
103
<24
92
25-34
89
35-44
102
45-54
111
55-64
104
65+
88
African American
82
Asian
89
Caucasian
102
Hispanic
98
demographic
index
Has Kids
99
No Kids
103
- $20k
78
$20k-40k
80
$40k-60k
93
$60k-80k
101
$80k-100k
113
$100k-125k
125
$125k +
113
No College
79
College
100
Adv. Degree
123

Understand Nature Valley Consumer Behavior

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Nature Valley Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 9.2x
Pop-Tarts 5.4x
Quaker Chewy 4.9x
Kellogg's 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
450

Where is Nature Valley Purchased?

channels
index
Beauty
1
Club
183
Dollar
14
Drug
32
Food
172
Gas & Convenience
38
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Nabisco Triscuit 1.3x
General Mills Cheerios 1.3x
Post Honey Bunches Of Oats 1.3x

How Did They Pay?

method
index
Cash
79
Credit
111
Debit
101
Food Stamps
94

When is Nature Valley Purchased?

day of week
Sun
19.3%
Mon
13.3%
Tue
12.2%
Wed
11.8%
Thu
11.5%
Fri
15.0%
Sat
17.0%
time of day
Morning
14.3%
Noon
17.3%
Afternoon
35.3%
Evening
27.7%
Late
5.4%

Get More Nature Valley Data

Contact us for the latest Nature Valley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nature Valley consumers switch to?

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Why do consumers stop buying Nature Valley products?

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Which retailers do Nature Valley shoppers prefer to shop at?

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What motivates consumers to try Nature Valley products?

Research the Nature Valley Target Market

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Who actually buys Nature Valley? Do these consumers match the intended target market of Nature Valley?

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What motivates the target market to buy Nature Valley?

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What other target market should Nature Valley look at?

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Which other brands have a similar target market?

About Our Nature Valley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.