Nature Valley Chewy Trail Mix Consumer Insights

Who buys Nature Valley Chewy Trail Mix?

A Nature Valley Chewy Trail Mix consumer is generally higher income, African American, and older age. Nature Valley Chewy Trail Mix consumers are more likely to purchase Nature Valley Chewy Trail Mix during larger pantry stocking trips. Brands such as General Mills Fiber One, Kellogg's, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Chewy Trail Mix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.5%
Total Basket $ (median)
$62.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Chewy Trail Mix Consumer Demographics

demographic
index
Female
97
Male
125
<24
120
25-34
96
35-44
91
45-54
109
55-64
126
65+
110
African American
107
Asian
106
Caucasian
98
Hispanic
100
demographic
index
Has Kids
90
No Kids
122
- $20k
103
$20k-40k
87
$40k-60k
101
$60k-80k
101
$80k-100k
103
$100k-125k
121
$125k +
90
No College
89
College
99
Adv. Degree
116

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Nature Valley Chewy Trail Mix Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 8.9x
Kellogg's 5.6x
Quaker Chewy 5.2x
Perdue 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
432

Where is Nature Valley Chewy Trail Mix Purchased?

channels
index
Club
265
Dollar
88
Drug
52
Food
114
Gas & Convenience
13
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
81
Credit
115
Debit
97
Food Stamps
96

When is Nature Valley Chewy Trail Mix Purchased?

day of week
Sun
18.0%
Mon
13.8%
Tue
13.7%
Wed
11.5%
Thu
11.6%
Fri
13.6%
Sat
17.8%
time of day
Morning
16.6%
Noon
17.7%
Afternoon
33.6%
Evening
27.0%
Late
5.1%

Get More Nature Valley Chewy Trail Mix Data

Contact us for the latest Nature Valley Chewy Trail Mix consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nature Valley Chewy Trail Mix consumers switch to?

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Why do consumers stop buying Nature Valley Chewy Trail Mix products?

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Which retailers do Nature Valley Chewy Trail Mix shoppers prefer to shop at?

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What motivates consumers to try Nature Valley Chewy Trail Mix products?

Research the Nature Valley Chewy Trail Mix Target Market

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Who actually buys Nature Valley Chewy Trail Mix? Do these consumers match the intended target market of Nature Valley Chewy Trail Mix?

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What motivates the target market to buy Nature Valley Chewy Trail Mix?

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What other target market should Nature Valley Chewy Trail Mix look at?

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Which other brands have a similar target market?

About Our Nature Valley Chewy Trail Mix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.