Nature Valley Crunchy Consumer Insights

Who buys Nature Valley Crunchy? A Nature Valley Crunchy consumer is generally higher income, Hispanic, and upper middle age. Nature Valley Crunchy consumers are more likely to purchase Nature Valley Crunchy during larger pantry stocking trips. Brands such as General Mills Fiber One, Kelloggs Pop Tarts, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Valley Crunchy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.28
% of Basket $ (median)
5.1%
Total Basket $ (median)
$84.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature Valley Crunchy Consumer Demographics

demographic
index
Female
99
Male
111
<24
94
25-34
90
35-44
105
45-54
112
55-64
85
65+
78
African American
98
Asian
79
Caucasian
102
Hispanic
110
demographic
index
Has Kids
102
No Kids
95
- $20k
79
$20k-40k
93
$40k-60k
92
$60k-80k
105
$80k-100k
108
$100k-125k
120
$125k +
101
No College
83
College
100
Adv. Degree
121

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Nature Valley Crunchy Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Nature Valley Crunchy Purchased?

channels
index
Club
182
Dollar
63
Drug
48
Food
75
Gas & Convenience
10
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
General Mills Fiber One 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
96
Credit
102
Debit
100
Food Stamps
107

When is Nature Valley Crunchy Purchased?

day of week
Sun
18.5%
Mon
13.8%
Tue
12.4%
Wed
11.5%
Thu
11.9%
Fri
14.2%
Sat
17.7%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
34.5%
Evening
26.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature Valley Crunchy consumers purchase?

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Why do Nature Valley Crunchy consumers try new brands?

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Where do Nature Valley Crunchy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Valley Crunchy Target Market

Arrow and target

Who actually buys Nature Valley Crunchy? Do these consumers match the intended target market of Nature Valley Crunchy?

Thought bubble

What motivates the target market to purchase Nature Valley Crunchy?

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What other target market should Nature Valley Crunchy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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