Nature Valley Crunchy Consumer Insights

Who buys Nature Valley Crunchy?

A Nature Valley Crunchy consumer is generally higher income, Hispanic, and upper middle age. Nature Valley Crunchy consumers are more likely to purchase Nature Valley Crunchy during larger pantry stocking trips. Brands such as General Mills Fiber One, Kelloggs Pop Tarts, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Crunchy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.28
% of Basket $ (median)
5.1%
Total Basket $ (median)
$84.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Crunchy Consumer Demographics

demographic
index
Female
99
Male
111
<24
94
25-34
90
35-44
105
45-54
112
55-64
85
65+
78
African American
98
Asian
79
Caucasian
102
Hispanic
110
demographic
index
Has Kids
102
No Kids
95
- $20k
79
$20k-40k
93
$40k-60k
92
$60k-80k
105
$80k-100k
108
$100k-125k
120
$125k +
101
No College
83
College
100
Adv. Degree
121

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Nature Valley Crunchy Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Nature Valley Crunchy Purchased?

channels
index
Club
182
Dollar
63
Drug
48
Food
75
Gas & Convenience
10
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
General Mills Fiber One 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
96
Credit
102
Debit
100
Food Stamps
107

When is Nature Valley Crunchy Purchased?

day of week
Sun
18.5%
Mon
13.8%
Tue
12.4%
Wed
11.5%
Thu
11.9%
Fri
14.2%
Sat
17.7%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
34.5%
Evening
26.9%
Late
6.1%

About Our Nature Valley Crunchy Consumer Insights

How do we know who buys Nature Valley Crunchy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature Valley Crunchy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.