Nature Valley Granola Thins Consumer Insights

Who buys Nature Valley Granola Thins?

A Nature Valley Granola Thins consumer is generally higher income, Caucasian, and upper middle age. Nature Valley Granola Thins consumers are more likely to purchase Nature Valley Granola Thins during larger pantry stocking trips. Brands such as General Mills Fiber One, Perdue, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Granola Thins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Granola Thins Consumer Demographics

demographic
index
Female
103
Male
76
<24
72
25-34
87
35-44
99
45-54
130
55-64
89
65+
82
African American
74
Asian
74
Caucasian
106
Hispanic
88
demographic
index
Has Kids
107
No Kids
84
- $20k
56
$20k-40k
69
$40k-60k
98
$60k-80k
105
$80k-100k
111
$100k-125k
129
$125k +
127
No College
78
College
99
Adv. Degree
132

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Nature Valley Granola Thins Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 10.1x
Perdue 4.9x
Kelloggs Pop Tarts 4.9x
Birds Eye 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
463

Where is Nature Valley Granola Thins Purchased?

channels
index
Club
118
Dollar
42
Drug
167
Food
149
Gas & Convenience
14
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.9x
Nabisco Triscuit 1.7x
General Mills Fiber One 1.7x
Perdue 1.6x

How Did They Pay?

method
index
Cash
107
Credit
107
Debit
92
Food Stamps
78

When is Nature Valley Granola Thins Purchased?

day of week
Sun
19.9%
Mon
14.6%
Tue
12.9%
Wed
13.9%
Thu
10.9%
Fri
11.9%
Sat
15.8%
time of day
Morning
17.5%
Noon
16.4%
Afternoon
32.4%
Evening
27.0%
Late
6.7%

About Our Nature Valley Granola Thins Consumer Insights

How do we know who buys Nature Valley Granola Thins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature Valley Granola Thins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.