Nature Valley Protein Consumer Insights

Who buys Nature Valley Protein? A Nature Valley Protein consumer is generally higher income, Caucasian, and upper middle age. Nature Valley Protein consumers are more likely to purchase Nature Valley Protein during larger pantry stocking trips. Brands such as General Mills Fiber One, Yoplait Light, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Valley Protein Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$70.16

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature Valley Protein Consumer Demographics

demographic
index
Female
100
Male
96
<24
95
25-34
94
35-44
101
45-54
114
55-64
87
65+
84
African American
54
Asian
59
Caucasian
111
Hispanic
70
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
76
$40k-60k
91
$60k-80k
110
$80k-100k
113
$100k-125k
129
$125k +
111
No College
67
College
101
Adv. Degree
133

Understand Nature Valley Protein Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nature Valley Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
470

Where is Nature Valley Protein Purchased?

channels
index
Club
174
Dollar
24
Drug
45
Food
104
Gas & Convenience
7
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
76
Credit
110
Debit
106
Food Stamps
81

When is Nature Valley Protein Purchased?

day of week
Sun
19.7%
Mon
13.2%
Tue
11.5%
Wed
11.4%
Thu
11.4%
Fri
14.3%
Sat
18.5%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
34.1%
Evening
27.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nature Valley Protein consumers purchase?

check mark

Why do Nature Valley Protein consumers try new brands?

check mark

Where do Nature Valley Protein consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Valley Protein Target Market

Arrow and target

Who actually buys Nature Valley Protein? Do these consumers match the intended target market of Nature Valley Protein?

Thought bubble

What motivates the target market to purchase Nature Valley Protein?

magnifying glass

What other target market should Nature Valley Protein look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us