Nature Valley Protein Consumer Insights

Who buys Nature Valley Protein?

A Nature Valley Protein consumer is generally higher income, Caucasian, and upper middle age. Nature Valley Protein consumers are more likely to purchase Nature Valley Protein during larger pantry stocking trips. Brands such as General Mills Fiber One, Yoplait Light, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$70.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Protein Consumer Demographics

demographic
index
Female
100
Male
96
<24
95
25-34
94
35-44
101
45-54
114
55-64
87
65+
84
African American
54
Asian
59
Caucasian
111
Hispanic
70
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
76
$40k-60k
91
$60k-80k
110
$80k-100k
113
$100k-125k
129
$125k +
111
No College
67
College
101
Adv. Degree
133

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Nature Valley Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
470

Where is Nature Valley Protein Purchased?

channels
index
Club
174
Dollar
24
Drug
45
Food
104
Gas & Convenience
7
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
76
Credit
110
Debit
106
Food Stamps
81

When is Nature Valley Protein Purchased?

day of week
Sun
19.7%
Mon
13.2%
Tue
11.5%
Wed
11.4%
Thu
11.4%
Fri
14.3%
Sat
18.5%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
34.1%
Evening
27.1%
Late
5.8%

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Find Answers to Questions

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Which brands do Nature Valley Protein consumers switch to?

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Why do consumers stop buying Nature Valley Protein products?

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Which retailers do Nature Valley Protein shoppers prefer to shop at?

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What motivates consumers to try Nature Valley Protein products?

Research the Nature Valley Protein Target Market

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Who actually buys Nature Valley Protein? Do these consumers match the intended target market of Nature Valley Protein?

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What motivates the target market to buy Nature Valley Protein?

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What other target market should Nature Valley Protein look at?

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Which other brands have a similar target market?

About Our Nature Valley Protein Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.