Nature Valley Soft Baked Consumer Insights

Who buys Nature Valley Soft Baked? A Nature Valley Soft Baked consumer is generally very high income, African American, and older age. Nature Valley Soft Baked consumers are more likely to purchase Nature Valley Soft Baked during larger pantry stocking trips. Brands such as General Mills Fiber One, Quaker Chewy, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Valley Soft Baked Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature Valley Soft Baked Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
103
35-44
100
45-54
92
55-64
124
65+
67
African American
131
Asian
35
Caucasian
108
Hispanic
83
demographic
index
Has Kids
102
No Kids
96
- $20k
71
$20k-40k
86
$40k-60k
86
$60k-80k
105
$80k-100k
122
$100k-125k
105
$125k +
124
No College
85
College
101
Adv. Degree
113

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Nature Valley Soft Baked Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
485

Where is Nature Valley Soft Baked Purchased?

channels
index
Club
171
Dollar
33
Drug
50
Food
113
Gas & Convenience
12
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.9x
Birds Eye Steamfresh 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
91
Credit
98
Debit
106
Food Stamps
110

When is Nature Valley Soft Baked Purchased?

day of week
Sun
19.4%
Mon
12.6%
Tue
12.4%
Wed
12.4%
Thu
11.0%
Fri
13.8%
Sat
18.4%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
35.5%
Evening
25.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature Valley Soft Baked consumers purchase?

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Why do Nature Valley Soft Baked consumers try new brands?

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Where do Nature Valley Soft Baked consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Valley Soft Baked Target Market

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Who actually buys Nature Valley Soft Baked? Do these consumers match the intended target market of Nature Valley Soft Baked?

Thought bubble

What motivates the target market to purchase Nature Valley Soft Baked?

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What other target market should Nature Valley Soft Baked look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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