Nature Valley Soft Baked Consumer Insights

Who buys Nature Valley Soft Baked?

A Nature Valley Soft Baked consumer is generally very high income, African American, and older age. Nature Valley Soft Baked consumers are more likely to purchase Nature Valley Soft Baked during larger pantry stocking trips. Brands such as General Mills Fiber One, Quaker Chewy, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Soft Baked Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Soft Baked Consumer Demographics

demographic
index
Female
101
Male
91
<24
83
25-34
103
35-44
100
45-54
92
55-64
124
65+
67
African American
131
Asian
35
Caucasian
108
Hispanic
83
demographic
index
Has Kids
102
No Kids
96
- $20k
71
$20k-40k
86
$40k-60k
86
$60k-80k
105
$80k-100k
122
$100k-125k
105
$125k +
124
No College
85
College
101
Adv. Degree
113

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Nature Valley Soft Baked Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
485

Where is Nature Valley Soft Baked Purchased?

channels
index
Club
171
Dollar
33
Drug
50
Food
113
Gas & Convenience
12
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.9x
Birds Eye Steamfresh 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
91
Credit
98
Debit
106
Food Stamps
110

When is Nature Valley Soft Baked Purchased?

day of week
Sun
19.4%
Mon
12.6%
Tue
12.4%
Wed
12.4%
Thu
11.0%
Fri
13.8%
Sat
18.4%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
35.5%
Evening
25.9%
Late
5.3%

About Our Nature Valley Soft Baked Consumer Insights

How do we know who buys Nature Valley Soft Baked? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature Valley Soft Baked consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.