Nature Valley Sweet & Salty Nut Consumer Insights

Who buys Nature Valley Sweet & Salty Nut?

A Nature Valley Sweet & Salty Nut consumer is generally higher income, Caucasian, and senior age. Nature Valley Sweet & Salty Nut consumers are more likely to purchase Nature Valley Sweet & Salty Nut during larger pantry stocking trips. Brands such as General Mills Fiber One, Quaker Chewy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Nature Valley Sweet & Salty Nut Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$73.05

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature Valley Sweet & Salty Nut Consumer Demographics

demographic
index
Female
100
Male
101
<24
83
25-34
87
35-44
98
45-54
118
55-64
108
65+
119
African American
86
Asian
66
Caucasian
108
Hispanic
76
demographic
index
Has Kids
99
No Kids
103
- $20k
79
$20k-40k
81
$40k-60k
96
$60k-80k
102
$80k-100k
114
$100k-125k
121
$125k +
106
No College
87
College
99
Adv. Degree
119

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Nature Valley Sweet & Salty Nut Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
446

Where is Nature Valley Sweet & Salty Nut Purchased?

channels
index
Club
366
Dollar
122
Drug
41
Food
77
Gas & Convenience
21
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Yoplait Light 1.3x
Planters 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
80
Credit
107
Debit
106
Food Stamps
93

When is Nature Valley Sweet & Salty Nut Purchased?

day of week
Sun
19.2%
Mon
13.0%
Tue
12.3%
Wed
11.6%
Thu
11.5%
Fri
13.8%
Sat
18.6%
time of day
Morning
14.7%
Noon
18.9%
Afternoon
35.8%
Evening
26.0%
Late
4.5%

About Our Nature Valley Sweet & Salty Nut Consumer Insights

How do we know who buys Nature Valley Sweet & Salty Nut? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature Valley Sweet & Salty Nut consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.