Natures Bakery Consumer Insights

Who buys Natures Bakery? A Natures Bakery consumer is generally slightly higher income, Caucasian, and older age. Natures Bakery consumers are more likely to purchase Natures Bakery during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Wrigley's Extra also tend to be purchased in the same trip. Sample consumer insights data below.

Natures Bakery Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
4.8%
Total Basket $ (median)
$58.24

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  • Attitudinal surveys
  • Recent demographic data

Natures Bakery Consumer Demographics

demographic
index
Female
94
Male
161
<24
80
25-34
108
35-44
91
45-54
108
55-64
119
65+
63
African American
80
Asian
59
Caucasian
103
Hispanic
97
demographic
index
Has Kids
102
No Kids
95
- $20k
45
$20k-40k
81
$40k-60k
95
$60k-80k
123
$80k-100k
137
$100k-125k
110
$125k +
86
No College
85
College
97
Adv. Degree
132

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Natures Bakery Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.4x
Del Monte 8.3x
Wrigley's Extra 6.9x
Planters 6.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
381

Where is Natures Bakery Purchased?

channels
index
Beauty
61
Club
655
Dollar
1
Drug
15
Food
11
Gas & Convenience
1
Mass
60
regions
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What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Boars Head 1.7x
Gerber Graduates 1.7x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
78
Credit
107
Debit
110
Food Stamps
82

When is Natures Bakery Purchased?

day of week
Sun
17.0%
Mon
11.3%
Tue
11.3%
Wed
10.3%
Thu
10.1%
Fri
15.7%
Sat
24.4%
time of day
Morning
13.8%
Noon
21.8%
Afternoon
39.2%
Evening
23.2%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natures Bakery consumers purchase?

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Why do Natures Bakery consumers try new brands?

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Where do Natures Bakery consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natures Bakery Target Market

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Who actually buys Natures Bakery? Do these consumers match the intended target market of Natures Bakery?

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What motivates the target market to purchase Natures Bakery?

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What other target market should Natures Bakery look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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