Nature's Bounty Consumer Insights

Who buys Nature's Bounty?

A Nature's Bounty consumer is generally slightly higher income, Asian, and senior age. Nature's Bounty consumers are more likely to purchase Nature's Bounty during larger pantry stocking trips. Brands such as Olay, Swiffer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Nature's Bounty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.74
% of Basket $ (median)
28.7%
Total Basket $ (median)
$44.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature's Bounty Consumer Demographics

demographic
index
Female
99
Male
112
<24
80
25-34
77
35-44
82
45-54
114
55-64
189
65+
255
African American
105
Asian
145
Caucasian
96
Hispanic
93
demographic
index
Has Kids
76
No Kids
154
- $20k
95
$20k-40k
95
$40k-60k
99
$60k-80k
99
$80k-100k
109
$100k-125k
97
$125k +
106
No College
96
College
100
Adv. Degree
106

Understand Nature's Bounty Consumer Behavior

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Nature's Bounty Basket Affinity & Size

brand
basket affinity
Olay 8.7x
Swiffer 6.7x
Listerine 6.0x
TRESemme 5.5x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
190

Where is Nature's Bounty Purchased?

channels
index
Beauty
67
Club
177
Drug
739
Food
53
Gas & Convenience
1
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Smart Balance 1.3x
Nabisco Triscuit 1.2x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
117
Credit
119
Debit
85
Food Stamps
22

When is Nature's Bounty Purchased?

day of week
Sun
15.8%
Mon
13.6%
Tue
13.7%
Wed
12.8%
Thu
12.7%
Fri
15.6%
Sat
15.9%
time of day
Morning
13.9%
Noon
18.4%
Afternoon
36.8%
Evening
25.7%
Late
5.2%

About Our Nature's Bounty Consumer Insights

How do we know who buys Nature's Bounty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature's Bounty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.