Natures Harvest Consumer Insights

Who buys Natures Harvest?

A Natures Harvest consumer is generally very low income, Hispanic, and senior age. Natures Harvest consumers are more likely to purchase Natures Harvest during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Natures Harvest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Natures Harvest Consumer Demographics

demographic
index
Female
99
Male
107
<24
120
25-34
91
35-44
94
45-54
110
55-64
105
65+
170
African American
111
Asian
87
Caucasian
98
Hispanic
120
demographic
index
Has Kids
94
No Kids
113
- $20k
125
$20k-40k
106
$40k-60k
103
$60k-80k
96
$80k-100k
97
$100k-125k
93
$125k +
87
No College
103
College
97
Adv. Degree
108

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Natures Harvest Basket Affinity & Size

brand
basket affinity
Marketside 6.4x
TURKEY KNOB 5.4x
Bolthouse Farms 5.4x
Libby's 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
449

Where is Natures Harvest Purchased?

channels
index
Beauty
18
Club
5
Dollar
1
Drug
3
Food
33
Gas & Convenience
1
Mass
193
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Yoplait Light 1.4x
Farmers Market 1.4x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
104
Food Stamps
120

When is Natures Harvest Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
12.8%
Wed
11.9%
Thu
11.4%
Fri
14.9%
Sat
17.2%
time of day
Morning
14.4%
Noon
15.8%
Afternoon
32.9%
Evening
28.0%
Late
8.9%

Get More Natures Harvest Data

Contact us for the latest Natures Harvest consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Natures Harvest consumers switch to?

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Why do consumers stop buying Natures Harvest products?

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Which retailers do Natures Harvest shoppers prefer to shop at?

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What motivates consumers to try Natures Harvest products?

Research the Natures Harvest Target Market

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Who actually buys Natures Harvest? Do these consumers match the intended target market of Natures Harvest?

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What motivates the target market to buy Natures Harvest?

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What other target market should Natures Harvest look at?

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Which other brands have a similar target market?

About Our Natures Harvest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.