Natures Harvest Consumer Insights

Who buys Natures Harvest? Natures Harvest consumers are generally very low income, Hispanic, and senior age. Natures Harvest consumers are more likely to purchase Natures Harvest during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Natures Harvest Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Natures Harvest Consumer Demographics

demographic
index
Female
99
Male
107
<24
120
25-34
91
35-44
94
45-54
110
55-64
105
65+
170
African American
111
Asian
87
Caucasian
98
Hispanic
120
demographic
index
Has Kids
94
No Kids
113
- $20k
125
$20k-40k
106
$40k-60k
103
$60k-80k
96
$80k-100k
97
$100k-125k
93
$125k +
87
No College
103
College
97
Adv. Degree
108

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Natures Harvest Basket Affinity & Size

brand
basket affinity
Marketside 6.4x
TURKEY KNOB 5.4x
Bolthouse Farms 5.4x
Libby's 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
449

Where is Natures Harvest Purchased?

channels
index
Beauty
18
Club
5
Dollar
1
Drug
3
Food
33
Gas & Convenience
1
Mass
193
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Yoplait Light 1.4x
Farmers Market 1.4x
Post Honey Bunches Of Oats 1.4x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
104
Food Stamps
120

When is Natures Harvest Purchased?

day of week
Sun
18.6%
Mon
13.2%
Tue
12.8%
Wed
11.9%
Thu
11.4%
Fri
14.9%
Sat
17.2%
time of day
Morning
14.4%
Noon
15.8%
Afternoon
32.9%
Evening
28.0%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natures Harvest consumers purchase?

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Why do Natures Harvest consumers try new brands?

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Where do Natures Harvest consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natures Harvest Target Market

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Who actually buys Natures Harvest? Do these consumers match the intended target market of Natures Harvest?

Thought bubble

What motivates the target market to purchase Natures Harvest?

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What other target market should Natures Harvest look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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