Natures Own Consumer Insights

Who buys Natures Own? Natures Own consumers are generally median income, African American, and senior age. Natures Own consumers are more likely to purchase Natures Own during larger pantry stocking trips. Brands such as Sunny Meadow, Hillshire Farm, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Natures Own Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.5%
Total Basket $ (median)
$63.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Natures Own Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
89
35-44
101
45-54
106
55-64
113
65+
119
African American
169
Asian
61
Caucasian
99
Hispanic
114
demographic
index
Has Kids
103
No Kids
94
- $20k
86
$20k-40k
100
$40k-60k
104
$60k-80k
106
$80k-100k
100
$100k-125k
99
$125k +
94
No College
99
College
100
Adv. Degree
99

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Natures Own Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.7x
Hillshire Farm 4.2x
Borden 4.0x
Ball Park 3.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
415

Where is Natures Own Purchased?

channels
index
Club
65
Dollar
146
Drug
7
Food
121
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.3x
Ro-Tel 1.3x
Boars Head 1.3x

How Did They Pay?

method
index
Cash
82
Credit
91
Debit
113
Food Stamps
156

When is Natures Own Purchased?

day of week
Sun
19.9%
Mon
15.0%
Tue
12.4%
Wed
11.3%
Thu
11.4%
Fri
13.2%
Sat
16.8%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
34.4%
Evening
28.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natures Own consumers purchase?

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Why do Natures Own consumers try new brands?

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Where do Natures Own consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natures Own Target Market

Arrow and target

Who actually buys Natures Own? Do these consumers match the intended target market of Natures Own?

Thought bubble

What motivates the target market to purchase Natures Own?

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What other target market should Natures Own look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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