Natures Own Consumer Insights

Who buys Natures Own?

A Natures Own consumer is generally median income, African American, and senior age. Natures Own consumers are more likely to purchase Natures Own during larger pantry stocking trips. Brands such as Sunny Meadow, Hillshire Farm, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Natures Own Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.5%
Total Basket $ (median)
$63.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Natures Own Consumer Demographics

demographic
index
Female
100
Male
103
<24
87
25-34
89
35-44
101
45-54
106
55-64
113
65+
119
African American
169
Asian
61
Caucasian
99
Hispanic
114
demographic
index
Has Kids
103
No Kids
94
- $20k
86
$20k-40k
100
$40k-60k
104
$60k-80k
106
$80k-100k
100
$100k-125k
99
$125k +
94
No College
99
College
100
Adv. Degree
99

Understand Natures Own Consumer Behavior

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Natures Own Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.7x
Hillshire Farm 4.2x
Borden 4.0x
Ball Park 3.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
415

Where is Natures Own Purchased?

channels
index
Club
65
Dollar
146
Drug
7
Food
121
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.3x
Ro-Tel 1.3x
Boars Head 1.3x

How Did They Pay?

method
index
Cash
82
Credit
91
Debit
113
Food Stamps
156

When is Natures Own Purchased?

day of week
Sun
19.9%
Mon
15.0%
Tue
12.4%
Wed
11.3%
Thu
11.4%
Fri
13.2%
Sat
16.8%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
34.4%
Evening
28.8%
Late
6.4%

Get More Natures Own Data

Contact us for the latest Natures Own consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Natures Own consumers switch to?

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Why do consumers stop buying Natures Own products?

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Which retailers do Natures Own shoppers prefer to shop at?

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What motivates consumers to try Natures Own products?

Research the Natures Own Target Market

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Who actually buys Natures Own? Do these consumers match the intended target market of Natures Own?

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What motivates the target market to purchase Natures Own?

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What other target market should Natures Own look at?

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Which other brands have a similar target market?

About Our Natures Own Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.