Nature's Partner Consumer Insights

Who buys Nature's Partner?

A Nature's Partner consumer is generally higher income, Caucasian, and senior age. Nature's Partner consumers are more likely to purchase Nature's Partner during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Nature's Partner Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$90.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature's Partner Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
91
35-44
103
45-54
97
55-64
119
65+
145
African American
54
Asian
47
Caucasian
112
Hispanic
60
demographic
index
Has Kids
98
No Kids
105
- $20k
62
$20k-40k
74
$40k-60k
109
$60k-80k
91
$80k-100k
111
$100k-125k
139
$125k +
111
No College
83
College
97
Adv. Degree
134

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Nature's Partner Basket Affinity & Size

brand
basket affinity
Driscoll's 12.0x
TURKEY KNOB 8.7x
Bolthouse Farms 6.8x
Jennie-O 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
526

Where is Nature's Partner Purchased?

channels
index
Club
8
Dollar
3
Drug
9
Food
47
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.7x
Bolthouse Farms 1.6x
Domino 1.6x
Birds Eye 1.5x

How Did They Pay?

method
index
Cash
96
Credit
123
Debit
82
Food Stamps
108

When is Nature's Partner Purchased?

day of week
Sun
20.7%
Mon
13.1%
Tue
11.4%
Wed
10.7%
Thu
11.6%
Fri
15.8%
Sat
16.7%
time of day
Morning
16.8%
Noon
15.5%
Afternoon
35.2%
Evening
24.4%
Late
8.2%

Get More Nature's Partner Data

Contact us for the latest Nature's Partner consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nature's Partner consumers switch to?

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Why do consumers stop buying Nature's Partner products?

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Which retailers do Nature's Partner shoppers prefer to shop at?

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What motivates consumers to try Nature's Partner products?

Research the Nature's Partner Target Market

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Who actually buys Nature's Partner? Do these consumers match the intended target market of Nature's Partner?

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What motivates the target market to purchase Nature's Partner?

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What other target market should Nature's Partner look at?

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Which other brands have a similar target market?

About Our Nature's Partner Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.