Nature's Partner Consumer Insights

Who buys Nature's Partner? A Nature's Partner consumer is generally higher income, Caucasian, and senior age. Nature's Partner consumers are more likely to purchase Nature's Partner during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Nature's Partner Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$90.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature's Partner Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
91
35-44
103
45-54
97
55-64
119
65+
145
African American
54
Asian
47
Caucasian
112
Hispanic
60
demographic
index
Has Kids
98
No Kids
105
- $20k
62
$20k-40k
74
$40k-60k
109
$60k-80k
91
$80k-100k
111
$100k-125k
139
$125k +
111
No College
83
College
97
Adv. Degree
134

Understand Nature's Partner Consumer Behavior

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Nature's Partner Basket Affinity & Size

brand
basket affinity
Driscoll's 12.0x
TURKEY KNOB 8.7x
Bolthouse Farms 6.8x
Jennie-O 6.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
526

Where is Nature's Partner Purchased?

channels
index
Club
8
Dollar
3
Drug
9
Food
47
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Driscoll's 1.7x
Bolthouse Farms 1.6x
Domino 1.6x
Birds Eye 1.5x

How Did They Pay?

method
index
Cash
96
Credit
123
Debit
82
Food Stamps
108

When is Nature's Partner Purchased?

day of week
Sun
20.7%
Mon
13.1%
Tue
11.4%
Wed
10.7%
Thu
11.6%
Fri
15.8%
Sat
16.7%
time of day
Morning
16.8%
Noon
15.5%
Afternoon
35.2%
Evening
24.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature's Partner consumers purchase?

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Why do Nature's Partner consumers try new brands?

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Where do Nature's Partner consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature's Partner Target Market

Arrow and target

Who actually buys Nature's Partner? Do these consumers match the intended target market of Nature's Partner?

Thought bubble

What motivates the target market to purchase Nature's Partner?

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What other target market should Nature's Partner look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us