Nature's Path Consumer Insights

Who buys Nature's Path?

A Nature's Path consumer is generally very high income, Asian, and adolescent age. Nature's Path consumers are more likely to purchase Nature's Path during larger pantry stocking trips. Brands such as Horizon Organic, Silk, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Nature's Path Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.78
% of Basket $ (median)
5.5%
Total Basket $ (median)
$86.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature's Path Consumer Demographics

demographic
index
Female
97
Male
130
<24
115
25-34
91
35-44
111
45-54
93
55-64
88
65+
99
African American
55
Asian
167
Caucasian
95
Hispanic
98
demographic
index
Has Kids
101
No Kids
97
- $20k
68
$20k-40k
65
$40k-60k
82
$60k-80k
93
$80k-100k
123
$100k-125k
132
$125k +
152
No College
57
College
100
Adv. Degree
149

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Nature's Path Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.6x
Silk 6.4x
Archer Farms 6.4x
Dannon Oikos 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
399

Where is Nature's Path Purchased?

channels
index
Club
385
Dollar
1
Drug
9
Food
89
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.7x
Silk 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
57
Credit
135
Debit
97
Food Stamps
54

When is Nature's Path Purchased?

day of week
Sun
17.5%
Mon
13.9%
Tue
13.2%
Wed
11.6%
Thu
12.3%
Fri
14.3%
Sat
17.3%
time of day
Morning
13.7%
Noon
20.6%
Afternoon
37.6%
Evening
24.4%
Late
3.6%

Get More Nature's Path Data

Better understand Nature's Path consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Nature's Path consumers switch to?

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Why do consumers stop buying Nature's Path products?

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Which retailers do Nature's Path shoppers prefer to shop at?

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What motivates consumers to try Nature's Path products?

Research the Nature's Path Target Market

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Who actually buys Nature's Path? Do these consumers match the intended target market of Nature's Path?

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What motivates the target market to buy Nature's Path?

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What other target market should Nature's Path look at?

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Which other brands have a similar target market?

About Our Nature's Path Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.