Nature's Path Consumer Insights

Who buys Nature's Path?

A Nature's Path consumer is generally very high income, Asian, and adolescent age. Nature's Path consumers are more likely to purchase Nature's Path during larger pantry stocking trips. Brands such as Horizon Organic, Silk, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Nature's Path Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.78
% of Basket $ (median)
5.5%
Total Basket $ (median)
$86.86

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature's Path Consumer Demographics

demographic
index
Female
97
Male
130
<24
115
25-34
91
35-44
111
45-54
93
55-64
88
65+
99
African American
55
Asian
167
Caucasian
95
Hispanic
98
demographic
index
Has Kids
101
No Kids
97
- $20k
68
$20k-40k
65
$40k-60k
82
$60k-80k
93
$80k-100k
123
$100k-125k
132
$125k +
152
No College
57
College
100
Adv. Degree
149

Understand Nature's Path Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nature's Path Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.6x
Silk 6.4x
Archer Farms 6.4x
Dannon Oikos 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
399

Where is Nature's Path Purchased?

channels
index
Club
385
Dollar
1
Drug
9
Food
89
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.7x
Silk 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
57
Credit
135
Debit
97
Food Stamps
54

When is Nature's Path Purchased?

day of week
Sun
17.5%
Mon
13.9%
Tue
13.2%
Wed
11.6%
Thu
12.3%
Fri
14.3%
Sat
17.3%
time of day
Morning
13.7%
Noon
20.6%
Afternoon
37.6%
Evening
24.4%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nature's Path consumers purchase?

check mark

Why do Nature's Path consumers try new brands?

check mark

Where do Nature's Path consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature's Path Target Market

Arrow and target

Who actually buys Nature's Path? Do these consumers match the intended target market of Nature's Path?

Thought bubble

What motivates the target market to purchase Nature's Path?

magnifying glass

What other target market should Nature's Path look at?

venn diagram

Which other brands have a similar target market?

About Our Nature's Path Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.