Nature's Recipe Consumer Insights

Who buys Nature's Recipe?

A Nature's Recipe consumer is generally higher income, Caucasian, and older age. Nature's Recipe consumers are more likely to purchase Nature's Recipe during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Nature's Recipe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.99
% of Basket $ (median)
50.4%
Total Basket $ (median)
$27.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature's Recipe Consumer Demographics

demographic
index
Female
104
Male
63
<24
50
25-34
110
35-44
92
45-54
104
55-64
132
65+
44
African American
59
Asian
81
Caucasian
110
Hispanic
57
demographic
index
Has Kids
74
No Kids
158
- $20k
101
$20k-40k
74
$40k-60k
113
$60k-80k
90
$80k-100k
94
$100k-125k
130
$125k +
107
No College
95
College
104
Adv. Degree
87

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Nature's Recipe Basket Affinity & Size

brand
basket affinity
Purina Friskies 42.1x
Arm & Hammer 13.9x
Domino 12.6x
Libby's 11.0x
basket size
index
Urgent Need (1-2 Items)
109
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
101

Where is Nature's Recipe Purchased?

channels
index
Dollar
64
Drug
12
Food
279
Gas & Convenience
18
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Fresh Selections 1.6x
Lean Cuisine 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
176
Credit
131
Debit
47
Food Stamps
1

When is Nature's Recipe Purchased?

day of week
Sun
13.6%
Mon
14.3%
Tue
11.9%
Wed
12.6%
Thu
11.1%
Fri
18.2%
Sat
18.2%
time of day
Morning
10.8%
Noon
20.5%
Afternoon
43.1%
Evening
25.0%
Late
0.6%

About Our Nature's Recipe Consumer Insights

How do we know who buys Nature's Recipe? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature's Recipe consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.