Nature's Recipe Consumer Insights

Who buys Nature's Recipe? Nature's Recipe consumers are generally higher income, Caucasian, and older age. Nature's Recipe consumers are more likely to purchase Nature's Recipe during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Nature's Recipe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
50.4%
Total Basket $ (median)
$27.74

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature's Recipe Consumer Demographics

demographic
index
Female
104
Male
63
<24
50
25-34
110
35-44
92
45-54
104
55-64
132
65+
44
African American
59
Asian
81
Caucasian
110
Hispanic
57
demographic
index
Has Kids
74
No Kids
158
- $20k
101
$20k-40k
74
$40k-60k
113
$60k-80k
90
$80k-100k
94
$100k-125k
130
$125k +
107
No College
95
College
104
Adv. Degree
87

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Nature's Recipe Basket Affinity & Size

brand
basket affinity
Purina Friskies 42.1x
Arm & Hammer 13.9x
Domino 12.6x
Libby's 11.0x
basket size
index
Urgent Need (1-2 Items)
109
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
101

Where is Nature's Recipe Purchased?

channels
index
Dollar
64
Drug
12
Food
279
Gas & Convenience
18
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Fresh Selections 1.6x
Lean Cuisine 1.5x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
176
Credit
131
Debit
47
Food Stamps
1

When is Nature's Recipe Purchased?

day of week
Sun
13.6%
Mon
14.3%
Tue
11.9%
Wed
12.6%
Thu
11.1%
Fri
18.2%
Sat
18.2%
time of day
Morning
10.8%
Noon
20.5%
Afternoon
43.1%
Evening
25.0%
Late
0.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature's Recipe consumers purchase?

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Why do Nature's Recipe consumers try new brands?

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Where do Nature's Recipe consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature's Recipe Target Market

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Who actually buys Nature's Recipe? Do these consumers match the intended target market of Nature's Recipe?

Thought bubble

What motivates the target market to purchase Nature's Recipe?

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What other target market should Nature's Recipe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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