Nature's Way (Healthcare) Consumer Insights

Who buys Nature's Way (Healthcare)?

A Nature's Way (Healthcare) consumer is generally very low income, African American, and adolescent age. Nature's Way (Healthcare) consumers are more likely to purchase Nature's Way (Healthcare) during larger pantry stocking trips. Brands such as Jennie-O, Oral-B, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Nature's Way (Healthcare) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.92
% of Basket $ (median)
15.5%
Total Basket $ (median)
$57.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nature's Way (Healthcare) Consumer Demographics

demographic
index
Female
100
Male
96
<24
125
25-34
102
35-44
99
45-54
98
55-64
107
65+
58
African American
152
Asian
63
Caucasian
102
Hispanic
86
demographic
index
Has Kids
86
No Kids
131
- $20k
111
$20k-40k
111
$40k-60k
110
$60k-80k
102
$80k-100k
101
$100k-125k
81
$125k +
77
No College
106
College
97
Adv. Degree
107

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Nature's Way (Healthcare) Basket Affinity & Size

brand
basket affinity
Jennie-O 7.0x
Oral-B 6.3x
Olay 6.1x
Cascade 6.1x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
310

Where is Nature's Way (Healthcare) Purchased?

channels
index
Beauty
90
Dollar
3
Drug
363
Food
14
Gas & Convenience
3
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.4x
Jennie-O 1.3x
Smart Balance 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
94
Credit
102
Debit
109
Food Stamps
45

When is Nature's Way (Healthcare) Purchased?

day of week
Sun
16.8%
Mon
14.1%
Tue
12.3%
Wed
12.1%
Thu
13.4%
Fri
14.6%
Sat
16.7%
time of day
Morning
12.7%
Noon
18.0%
Afternoon
34.9%
Evening
26.7%
Late
7.7%

About Our Nature's Way (Healthcare) Consumer Insights

How do we know who buys Nature's Way (Healthcare)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nature's Way (Healthcare) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.