Naturesweet Consumer Insights

Who buys Naturesweet? A Naturesweet consumer is generally very high income, Caucasian, and older age. Naturesweet consumers are more likely to purchase Naturesweet during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Naturesweet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.3%
Total Basket $ (median)
$88.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Naturesweet Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
78
35-44
98
45-54
117
55-64
138
65+
134
African American
61
Asian
64
Caucasian
109
Hispanic
74
demographic
index
Has Kids
96
No Kids
109
- $20k
59
$20k-40k
71
$40k-60k
87
$60k-80k
98
$80k-100k
117
$100k-125k
128
$125k +
144
No College
78
College
101
Adv. Degree
119

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Naturesweet Basket Affinity & Size

brand
basket affinity
Taylor Farms 11.5x
TURKEY KNOB 6.5x
Generic Pma 6.4x
Fresh Express 5.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
478

Where is Naturesweet Purchased?

channels
index
Club
200
Dollar
1
Drug
59
Food
108
Gas & Convenience
5
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Oroweat 1.4x
Dannon Oikos 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
116
Credit
108
Debit
90
Food Stamps
70

When is Naturesweet Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
11.4%
Wed
11.0%
Thu
11.2%
Fri
14.4%
Sat
18.7%
time of day
Morning
15.1%
Noon
18.9%
Afternoon
36.9%
Evening
24.9%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Naturesweet consumers purchase?

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Why do Naturesweet consumers try new brands?

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Where do Naturesweet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Naturesweet Target Market

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Who actually buys Naturesweet? Do these consumers match the intended target market of Naturesweet?

Thought bubble

What motivates the target market to purchase Naturesweet?

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What other target market should Naturesweet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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