Naturesweet Consumer Insights

Who buys Naturesweet?

A Naturesweet consumer is generally very high income, Caucasian, and older age. Naturesweet consumers are more likely to purchase Naturesweet during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Naturesweet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
4.3%
Total Basket $ (median)
$88.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Naturesweet Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
78
35-44
98
45-54
117
55-64
138
65+
134
African American
61
Asian
64
Caucasian
109
Hispanic
74
demographic
index
Has Kids
96
No Kids
109
- $20k
59
$20k-40k
71
$40k-60k
87
$60k-80k
98
$80k-100k
117
$100k-125k
128
$125k +
144
No College
78
College
101
Adv. Degree
119

Understand Naturesweet Consumer Behavior

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Naturesweet Basket Affinity & Size

brand
basket affinity
Taylor Farms 11.5x
TURKEY KNOB 6.5x
Generic Pma 6.4x
Fresh Express 5.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
478

Where is Naturesweet Purchased?

channels
index
Club
200
Dollar
1
Drug
59
Food
108
Gas & Convenience
5
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Oroweat 1.4x
Dannon Oikos 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
116
Credit
108
Debit
90
Food Stamps
70

When is Naturesweet Purchased?

day of week
Sun
19.5%
Mon
13.7%
Tue
11.4%
Wed
11.0%
Thu
11.2%
Fri
14.4%
Sat
18.7%
time of day
Morning
15.1%
Noon
18.9%
Afternoon
36.9%
Evening
24.9%
Late
4.2%

About Our Naturesweet Consumer Insights

How do we know who buys Naturesweet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Naturesweet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.