Naturipe Consumer Insights

Who buys Naturipe? Naturipe consumers are generally very high income, Caucasian, and senior age. Naturipe consumers are more likely to purchase Naturipe during larger pantry stocking trips. Brands such as TURKEY KNOB, Driscoll's, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Naturipe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$77.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Naturipe Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
98
35-44
103
45-54
92
55-64
106
65+
127
African American
70
Asian
74
Caucasian
105
Hispanic
99
demographic
index
Has Kids
103
No Kids
93
- $20k
86
$20k-40k
87
$40k-60k
95
$60k-80k
99
$80k-100k
113
$100k-125k
108
$125k +
115
No College
78
College
101
Adv. Degree
124

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Naturipe Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.1x
Driscoll's 6.0x
Bolthouse Farms 5.3x
Marketside 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
481

Where is Naturipe Purchased?

channels
index
Club
21
Dollar
10
Drug
85
Food
54
Gas & Convenience
1
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Driscoll's 1.4x
Yoplait Light 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
124
Credit
106
Debit
84
Food Stamps
109

When is Naturipe Purchased?

day of week
Sun
18.4%
Mon
14.3%
Tue
11.8%
Wed
11.4%
Thu
11.6%
Fri
15.2%
Sat
17.3%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.4%
Evening
25.6%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Naturipe consumers purchase?

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Why do Naturipe consumers try new brands?

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Where do Naturipe consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Naturipe Target Market

Arrow and target

Who actually buys Naturipe? Do these consumers match the intended target market of Naturipe?

Thought bubble

What motivates the target market to purchase Naturipe?

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What other target market should Naturipe look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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