Naturipe Consumer Insights

Who buys Naturipe?

A Naturipe consumer is generally very high income, Caucasian, and senior age. Naturipe consumers are more likely to purchase Naturipe during larger pantry stocking trips. Brands such as TURKEY KNOB, Driscoll's, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Naturipe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$77.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Naturipe Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
98
35-44
103
45-54
92
55-64
106
65+
127
African American
70
Asian
74
Caucasian
105
Hispanic
99
demographic
index
Has Kids
103
No Kids
93
- $20k
86
$20k-40k
87
$40k-60k
95
$60k-80k
99
$80k-100k
113
$100k-125k
108
$125k +
115
No College
78
College
101
Adv. Degree
124

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Naturipe Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 7.1x
Driscoll's 6.0x
Bolthouse Farms 5.3x
Marketside 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
481

Where is Naturipe Purchased?

channels
index
Club
21
Dollar
10
Drug
85
Food
54
Gas & Convenience
1
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Driscoll's 1.4x
Yoplait Light 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
124
Credit
106
Debit
84
Food Stamps
109

When is Naturipe Purchased?

day of week
Sun
18.4%
Mon
14.3%
Tue
11.8%
Wed
11.4%
Thu
11.6%
Fri
15.2%
Sat
17.3%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.4%
Evening
25.6%
Late
7.1%

Get More Naturipe Data

Contact us for the latest Naturipe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Naturipe consumers switch to?

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Why do consumers stop buying Naturipe products?

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Which retailers do Naturipe shoppers prefer to shop at?

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What motivates consumers to try Naturipe products?

Research the Naturipe Target Market

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Who actually buys Naturipe? Do these consumers match the intended target market of Naturipe?

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What motivates the target market to buy Naturipe?

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What other target market should Naturipe look at?

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Which other brands have a similar target market?

About Our Naturipe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.