Near East Consumer Insights

Who buys Near East? Near East consumers are generally very high income, Caucasian, and adolescent age. Near East consumers are more likely to purchase Near East during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Near East Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.3%
Total Basket $ (median)
$74.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Near East Consumer Demographics

demographic
index
Female
100
Male
101
<24
121
25-34
96
35-44
106
45-54
99
55-64
77
65+
102
African American
50
Asian
64
Caucasian
107
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
61
$20k-40k
77
$40k-60k
86
$60k-80k
103
$80k-100k
105
$100k-125k
124
$125k +
145
No College
62
College
102
Adv. Degree
134

Understand Near East Consumer Behavior

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Near East Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Bertolli 5.1x
Birds Eye Steamfresh 5.0x
Ro-Tel 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
563

Where is Near East Purchased?

channels
index
Club
3
Drug
27
Food
162
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
122
Credit
98
Debit
94
Food Stamps
80

When is Near East Purchased?

day of week
Sun
20.8%
Mon
13.8%
Tue
12.4%
Wed
11.3%
Thu
11.7%
Fri
14.0%
Sat
16.1%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
36.1%
Evening
26.2%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Near East consumers purchase?

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Why do Near East consumers try new brands?

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Where do Near East consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Near East Target Market

Arrow and target

Who actually buys Near East? Do these consumers match the intended target market of Near East?

Thought bubble

What motivates the target market to purchase Near East?

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What other target market should Near East look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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