Near East Consumer Insights

Who buys Near East?

A Near East consumer is generally very high income, Caucasian, and adolescent age. Near East consumers are more likely to purchase Near East during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Near East Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.3%
Total Basket $ (median)
$74.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Near East Consumer Demographics

demographic
index
Female
100
Male
101
<24
121
25-34
96
35-44
106
45-54
99
55-64
77
65+
102
African American
50
Asian
64
Caucasian
107
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
61
$20k-40k
77
$40k-60k
86
$60k-80k
103
$80k-100k
105
$100k-125k
124
$125k +
145
No College
62
College
102
Adv. Degree
134

Understand Near East Consumer Behavior

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Near East Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Bertolli 5.1x
Birds Eye Steamfresh 5.0x
Ro-Tel 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
563

Where is Near East Purchased?

channels
index
Club
3
Drug
27
Food
162
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
122
Credit
98
Debit
94
Food Stamps
80

When is Near East Purchased?

day of week
Sun
20.8%
Mon
13.8%
Tue
12.4%
Wed
11.3%
Thu
11.7%
Fri
14.0%
Sat
16.1%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
36.1%
Evening
26.2%
Late
5.6%

Get More Near East Data

Contact us for the latest Near East consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Near East consumers switch to?

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Why do consumers stop buying Near East products?

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Which retailers do Near East shoppers prefer to shop at?

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What motivates consumers to try Near East products?

Research the Near East Target Market

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Who actually buys Near East? Do these consumers match the intended target market of Near East?

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What motivates the target market to purchase Near East?

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What other target market should Near East look at?

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Which other brands have a similar target market?

About Our Near East Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.