Near East Consumer Insights

Who buys Near East?

A Near East consumer is generally very high income, Caucasian, and adolescent age. Near East consumers are more likely to purchase Near East during larger pantry stocking trips. Brands such as Barilla, Bertolli, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Near East Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.3%
Total Basket $ (median)
$74.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Near East Consumer Demographics

demographic
index
Female
100
Male
101
<24
121
25-34
96
35-44
106
45-54
99
55-64
77
65+
102
African American
50
Asian
64
Caucasian
107
Hispanic
84
demographic
index
Has Kids
100
No Kids
101
- $20k
61
$20k-40k
77
$40k-60k
86
$60k-80k
103
$80k-100k
105
$100k-125k
124
$125k +
145
No College
62
College
102
Adv. Degree
134

Understand Near East Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Near East Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Bertolli 5.1x
Birds Eye Steamfresh 5.0x
Ro-Tel 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
563

Where is Near East Purchased?

channels
index
Club
3
Drug
27
Food
162
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
122
Credit
98
Debit
94
Food Stamps
80

When is Near East Purchased?

day of week
Sun
20.8%
Mon
13.8%
Tue
12.4%
Wed
11.3%
Thu
11.7%
Fri
14.0%
Sat
16.1%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
36.1%
Evening
26.2%
Late
5.6%

About Our Near East Consumer Insights

How do we know who buys Near East? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Near East consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.