Necco Consumer Insights

Who buys Necco?

A Necco consumer is generally very high income, Caucasian, and older age. Necco consumers are more likely to purchase Necco during larger pantry stocking trips. Brands such as Skittles, Lindt, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Necco Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.3%
Total Basket $ (median)
$12.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Necco Consumer Demographics

demographic
index
Female
104
Male
63
<24
79
25-34
83
35-44
95
45-54
123
55-64
133
65+
106
African American
93
Asian
46
Caucasian
108
Hispanic
75
demographic
index
Has Kids
101
No Kids
98
- $20k
78
$20k-40k
93
$40k-60k
105
$60k-80k
95
$80k-100k
75
$100k-125k
115
$125k +
136
No College
99
College
98
Adv. Degree
109

Understand Necco Consumer Behavior

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Necco Basket Affinity & Size

brand
basket affinity
Skittles 15.6x
Lindt 11.8x
Twizzlers 11.2x
Reese's Peanut Butter Cups 8.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
195

Where is Necco Purchased?

channels
index
Club
8
Dollar
2584
Drug
236
Food
67
Gas & Convenience
100
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
YoCrunch 1.5x
Armour 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
137
Credit
96
Debit
92
Food Stamps
56

When is Necco Purchased?

day of week
Sun
11.6%
Mon
13.1%
Tue
12.4%
Wed
15.2%
Thu
18.1%
Fri
15.4%
Sat
14.2%
time of day
Morning
13.3%
Noon
20.4%
Afternoon
35.5%
Evening
24.1%
Late
6.6%

Get More Necco Data

Contact us for the latest Necco consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Necco consumers switch to?

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Why do consumers stop buying Necco products?

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Which retailers do Necco shoppers prefer to shop at?

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What motivates consumers to try Necco products?

Research the Necco Target Market

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Who actually buys Necco? Do these consumers match the intended target market of Necco?

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What motivates the target market to purchase Necco?

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What other target market should Necco look at?

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Which other brands have a similar target market?

About Our Necco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.