NeilMed Consumer Insights

Who buys NeilMed?

A NeilMed consumer is generally slightly lower income, Asian, and senior age. NeilMed consumers are more likely to purchase NeilMed during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

NeilMed Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.84
% of Basket $ (median)
30.0%
Total Basket $ (median)
$26.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NeilMed Consumer Demographics

demographic
index
Female
99
Male
107
<24
92
25-34
102
35-44
95
45-54
98
55-64
108
65+
152
African American
89
Asian
115
Caucasian
102
Hispanic
82
demographic
index
Has Kids
87
No Kids
130
- $20k
94
$20k-40k
101
$40k-60k
107
$60k-80k
97
$80k-100k
101
$100k-125k
100
$125k +
95
No College
93
College
101
Adv. Degree
106

Understand NeilMed Consumer Behavior

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NeilMed Basket Affinity & Size

brand
basket affinity
Oral-B 19.6x
Listerine 18.3x
Puffs 8.2x
Crest 5.6x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
150

Where is NeilMed Purchased?

channels
index
Beauty
26
Drug
696
Food
19
Gas & Convenience
3
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.4x
Scott 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
133
Credit
103
Debit
92
Food Stamps
21

When is NeilMed Purchased?

day of week
Sun
16.0%
Mon
13.3%
Tue
13.6%
Wed
12.2%
Thu
13.8%
Fri
16.9%
Sat
14.2%
time of day
Morning
17.4%
Noon
16.6%
Afternoon
30.8%
Evening
27.7%
Late
7.4%

Get More NeilMed Data

Contact us for the latest NeilMed consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do NeilMed consumers switch to?

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Why do consumers stop buying NeilMed products?

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Which retailers do NeilMed shoppers prefer to shop at?

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What motivates consumers to try NeilMed products?

Research the NeilMed Target Market

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Who actually buys NeilMed? Do these consumers match the intended target market of NeilMed?

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What motivates the target market to purchase NeilMed?

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What other target market should NeilMed look at?

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Which other brands have a similar target market?

About Our NeilMed Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.