Neosporin Consumer Insights

Who buys Neosporin?

A Neosporin consumer is generally very low income, Asian, and senior age. Neosporin consumers are more likely to purchase Neosporin during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Neosporin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
12.9%
Total Basket $ (median)
$38.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neosporin Consumer Demographics

demographic
index
Female
99
Male
110
<24
110
25-34
106
35-44
94
45-54
97
55-64
109
65+
125
African American
107
Asian
171
Caucasian
92
Hispanic
107
demographic
index
Has Kids
95
No Kids
111
- $20k
130
$20k-40k
93
$40k-60k
95
$60k-80k
94
$80k-100k
93
$100k-125k
104
$125k +
111
No College
89
College
102
Adv. Degree
105

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Neosporin Basket Affinity & Size

brand
basket affinity
Neutrogena 10.2x
Listerine 7.5x
Oral-B 7.5x
Olay 6.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
253

Where is Neosporin Purchased?

channels
index
Beauty
24
Club
26
Dollar
107
Drug
424
Food
49
Gas & Convenience
11
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Eggland's Best 1.3x
Listerine 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
133
Credit
103
Debit
89
Food Stamps
29

When is Neosporin Purchased?

day of week
Sun
15.5%
Mon
14.1%
Tue
13.3%
Wed
13.9%
Thu
13.4%
Fri
14.0%
Sat
15.9%
time of day
Morning
15.6%
Noon
16.3%
Afternoon
32.5%
Evening
26.9%
Late
8.8%

Get More Neosporin Data

Contact us for the latest Neosporin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Neosporin consumers switch to?

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Why do consumers stop buying Neosporin products?

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Which retailers do Neosporin shoppers prefer to shop at?

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What motivates consumers to try Neosporin products?

Research the Neosporin Target Market

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Who actually buys Neosporin? Do these consumers match the intended target market of Neosporin?

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What motivates the target market to purchase Neosporin?

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What other target market should Neosporin look at?

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Which other brands have a similar target market?

About Our Neosporin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.