Neova Consumer Insights

Who buys Neova? A Neova consumer is generally lower income, Caucasian, and older age. Neova consumers are more likely to purchase Neova during larger pantry stocking trips. Brands such as Farmers Market, International Delight, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Neova Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$84.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Neova Consumer Demographics

demographic
index
Female
98
Male
120
<24
57
25-34
87
35-44
94
45-54
98
55-64
179
65+
131
African American
35
Asian
18
Caucasian
120
Hispanic
42
demographic
index
Has Kids
94
No Kids
113
- $20k
89
$20k-40k
127
$40k-60k
113
$60k-80k
114
$80k-100k
107
$100k-125k
73
$125k +
45
No College
108
College
104
Adv. Degree
72

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Neova Basket Affinity & Size

brand
basket affinity
Farmers Market 8.1x
International Delight 7.2x
Marketside 5.5x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
448

Where is Neova Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Farmers Market 1.7x
Totino's Party Pizza 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
73
Credit
78
Debit
127
Food Stamps
182

When is Neova Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
10.8%
Wed
12.0%
Thu
11.8%
Fri
15.7%
Sat
18.4%
time of day
Morning
17.1%
Noon
17.8%
Afternoon
33.8%
Evening
25.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Neova consumers purchase?

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Why do Neova consumers try new brands?

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Where do Neova consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Neova Target Market

Arrow and target

Who actually buys Neova? Do these consumers match the intended target market of Neova?

Thought bubble

What motivates the target market to purchase Neova?

magnifying glass

What other target market should Neova look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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