Neova Consumer Insights

Who buys Neova?

A Neova consumer is generally lower income, Caucasian, and older age. Neova consumers are more likely to purchase Neova during larger pantry stocking trips. Brands such as Farmers Market, International Delight, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Neova Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$84.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neova Consumer Demographics

demographic
index
Female
98
Male
120
<24
57
25-34
87
35-44
94
45-54
98
55-64
179
65+
131
African American
35
Asian
18
Caucasian
120
Hispanic
42
demographic
index
Has Kids
94
No Kids
113
- $20k
89
$20k-40k
127
$40k-60k
113
$60k-80k
114
$80k-100k
107
$100k-125k
73
$125k +
45
No College
108
College
104
Adv. Degree
72

Understand Neova Consumer Behavior

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Neova Basket Affinity & Size

brand
basket affinity
Farmers Market 8.1x
International Delight 7.2x
Marketside 5.5x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
448

Where is Neova Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Farmers Market 1.7x
Totino's Party Pizza 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
73
Credit
78
Debit
127
Food Stamps
182

When is Neova Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
10.8%
Wed
12.0%
Thu
11.8%
Fri
15.7%
Sat
18.4%
time of day
Morning
17.1%
Noon
17.8%
Afternoon
33.8%
Evening
25.4%
Late
5.9%

About Our Neova Consumer Insights

How do we know who buys Neova? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Neova consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.