Neova Consumer Insights

Who buys Neova?

A Neova consumer is generally lower income, Caucasian, and older age. Neova consumers are more likely to purchase Neova during larger pantry stocking trips. Brands such as Farmers Market, International Delight, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Neova Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.88
% of Basket $ (median)
11.6%
Total Basket $ (median)
$84.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Neova Consumer Demographics

demographic
index
Female
98
Male
120
<24
57
25-34
87
35-44
94
45-54
98
55-64
179
65+
131
African American
35
Asian
18
Caucasian
120
Hispanic
42
demographic
index
Has Kids
94
No Kids
113
- $20k
89
$20k-40k
127
$40k-60k
113
$60k-80k
114
$80k-100k
107
$100k-125k
73
$125k +
45
No College
108
College
104
Adv. Degree
72

Understand Neova Consumer Behavior

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Neova Basket Affinity & Size

brand
basket affinity
Farmers Market 8.1x
International Delight 7.2x
Marketside 5.5x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
448

Where is Neova Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Farmers Market 1.7x
Totino's Party Pizza 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
73
Credit
78
Debit
127
Food Stamps
182

When is Neova Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
10.8%
Wed
12.0%
Thu
11.8%
Fri
15.7%
Sat
18.4%
time of day
Morning
17.1%
Noon
17.8%
Afternoon
33.8%
Evening
25.4%
Late
5.9%

Get More Neova Data

Contact us for the latest Neova consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Neova consumers switch to?

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Why do consumers stop buying Neova products?

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Which retailers do Neova shoppers prefer to shop at?

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What motivates consumers to try Neova products?

Research the Neova Target Market

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Who actually buys Neova? Do these consumers match the intended target market of Neova?

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What motivates the target market to buy Neova?

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What other target market should Neova look at?

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Which other brands have a similar target market?

About Our Neova Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.