Nerds Consumer Insights

Who buys Nerds? A Nerds consumer is generally higher income, Caucasian, and lower middle age. Nerds consumers are more likely to purchase Nerds during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Nerds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.17
% of Basket $ (median)
5.2%
Total Basket $ (median)
$22.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nerds Consumer Demographics

demographic
index
Female
103
Male
71
<24
92
25-34
90
35-44
119
45-54
99
55-64
70
65+
25
African American
85
Asian
69
Caucasian
105
Hispanic
96
demographic
index
Has Kids
113
No Kids
71
- $20k
85
$20k-40k
92
$40k-60k
100
$60k-80k
95
$80k-100k
104
$100k-125k
116
$125k +
108
No College
96
College
100
Adv. Degree
105

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Nerds Basket Affinity & Size

brand
basket affinity
Skittles 34.2x
Twizzlers 11.7x
Reese's 11.5x
Cadbury 11.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
280

Where is Nerds Purchased?

channels
index
Club
69
Dollar
607
Drug
211
Food
52
Gas & Convenience
47
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
106
Credit
98
Debit
102
Food Stamps
88

When is Nerds Purchased?

day of week
Sun
13.5%
Mon
11.7%
Tue
12.6%
Wed
14.1%
Thu
14.6%
Fri
17.1%
Sat
16.4%
time of day
Morning
12.5%
Noon
15.7%
Afternoon
37.2%
Evening
28.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nerds consumers purchase?

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Why do Nerds consumers try new brands?

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Where do Nerds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nerds Target Market

Arrow and target

Who actually buys Nerds? Do these consumers match the intended target market of Nerds?

Thought bubble

What motivates the target market to purchase Nerds?

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What other target market should Nerds look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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