Nerds Consumer Insights

Who buys Nerds?

A Nerds consumer is generally higher income, Caucasian, and lower middle age. Nerds consumers are more likely to purchase Nerds during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Nerds Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.17
% of Basket $ (median)
5.2%
Total Basket $ (median)
$22.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nerds Consumer Demographics

demographic
index
Female
103
Male
71
<24
92
25-34
90
35-44
119
45-54
99
55-64
70
65+
25
African American
85
Asian
69
Caucasian
105
Hispanic
96
demographic
index
Has Kids
113
No Kids
71
- $20k
85
$20k-40k
92
$40k-60k
100
$60k-80k
95
$80k-100k
104
$100k-125k
116
$125k +
108
No College
96
College
100
Adv. Degree
105

Understand Nerds Consumer Behavior

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Nerds Basket Affinity & Size

brand
basket affinity
Skittles 34.2x
Twizzlers 11.7x
Reese's 11.5x
Cadbury 11.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
280

Where is Nerds Purchased?

channels
index
Club
69
Dollar
607
Drug
211
Food
52
Gas & Convenience
47
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
106
Credit
98
Debit
102
Food Stamps
88

When is Nerds Purchased?

day of week
Sun
13.5%
Mon
11.7%
Tue
12.6%
Wed
14.1%
Thu
14.6%
Fri
17.1%
Sat
16.4%
time of day
Morning
12.5%
Noon
15.7%
Afternoon
37.2%
Evening
28.5%
Late
6.1%

Get More Nerds Data

Better understand Nerds consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Nerds consumers switch to?

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Why do consumers stop buying Nerds products?

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Which retailers do Nerds shoppers prefer to shop at?

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What motivates consumers to try Nerds products?

Research the Nerds Target Market

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Who actually buys Nerds? Do these consumers match the intended target market of Nerds?

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What motivates the target market to buy Nerds?

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What other target market should Nerds look at?

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Which other brands have a similar target market?

About Our Nerds Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.