Nerf Consumer Insights

Who buys Nerf?

A Nerf consumer is generally very high income, Caucasian, and lower middle age. Nerf consumers are more likely to purchase Nerf during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Nerf Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nerf Consumer Demographics

demographic
index
Female
103
Male
68
<24
41
25-34
91
35-44
136
45-54
81
55-64
45
65+
41
African American
46
Asian
88
Caucasian
105
Hispanic
95
demographic
index
Has Kids
129
No Kids
35
- $20k
66
$20k-40k
70
$40k-60k
92
$60k-80k
98
$80k-100k
113
$100k-125k
124
$125k +
141
No College
86
College
102
Adv. Degree
106

Understand Nerf Consumer Behavior

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Nerf Basket Affinity & Size

brand
basket affinity
Crayola 14.9x
Archer Farms 9.9x
Reese's 7.3x
Hershey's Kisses 7.1x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
220

Where is Nerf Purchased?

channels
index
Club
9
Dollar
40
Drug
31
Food
3
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Crayola 1.4x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
119
Food Stamps
26

When is Nerf Purchased?

day of week
Sun
14.9%
Mon
10.7%
Tue
10.1%
Wed
10.7%
Thu
13.4%
Fri
19.3%
Sat
20.9%
time of day
Morning
13.5%
Noon
17.8%
Afternoon
34.1%
Evening
26.5%
Late
8.1%

Get More Nerf Data

Better understand Nerf consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Nerf consumers switch to?

Stop sign

Why do consumers stop buying Nerf products?

Store front

Which retailers do Nerf shoppers prefer to shop at?

Sale sign

What motivates consumers to try Nerf products?

Research the Nerf Target Market

Arrow and target

Who actually buys Nerf? Do these consumers match the intended target market of Nerf?

Thought bubble

What motivates the target market to buy Nerf?

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What other target market should Nerf look at?

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Which other brands have a similar target market?

About Our Nerf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.