Nerf Consumer Insights

Who buys Nerf?

A Nerf consumer is generally very high income, Caucasian, and lower middle age. Nerf consumers are more likely to purchase Nerf during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Nerf Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.4%
Total Basket $ (median)
$63.02

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nerf Consumer Demographics

demographic
index
Female
103
Male
68
<24
41
25-34
91
35-44
136
45-54
81
55-64
45
65+
41
African American
46
Asian
88
Caucasian
105
Hispanic
95
demographic
index
Has Kids
129
No Kids
35
- $20k
66
$20k-40k
70
$40k-60k
92
$60k-80k
98
$80k-100k
113
$100k-125k
124
$125k +
141
No College
86
College
102
Adv. Degree
106

Understand Nerf Consumer Behavior

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Nerf Basket Affinity & Size

brand
basket affinity
Crayola 14.9x
Archer Farms 9.9x
Reese's 7.3x
Hershey's Kisses 7.1x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
220

Where is Nerf Purchased?

channels
index
Club
9
Dollar
40
Drug
31
Food
3
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Crayola 1.4x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
119
Food Stamps
26

When is Nerf Purchased?

day of week
Sun
14.9%
Mon
10.7%
Tue
10.1%
Wed
10.7%
Thu
13.4%
Fri
19.3%
Sat
20.9%
time of day
Morning
13.5%
Noon
17.8%
Afternoon
34.1%
Evening
26.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nerf consumers purchase?

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Why do Nerf consumers try new brands?

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Where do Nerf consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nerf Target Market

Arrow and target

Who actually buys Nerf? Do these consumers match the intended target market of Nerf?

Thought bubble

What motivates the target market to purchase Nerf?

magnifying glass

What other target market should Nerf look at?

venn diagram

Which other brands have a similar target market?

About Our Nerf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.